News Corp CMO Tony Phillips exits to start consultancy

Lindsay Bennett
By Lindsay Bennett | 12 June 2018
Tony Phillips

News Corp CMO Tony Phillips is leaving the business to start his own consultancy after less than two years with the media company.

Phillips is one of Australia's top marketers, previously leading the marketing functions at both Woolworths and Coles before joining News Corp in 2016.

During his time at News Corp, Phillips launched News Corp's first national brand campaign and appointed indie creative agency, The Works, and MediaCom as its media agency.

In an email to staff, Eales and News Corp Australasia’s executive chairman Michael Miller thanked Phillips for his contribution to the business.

“Since joining us two and half years ago, Tony has demonstrated a deep passion for our brands, a deep affection for our business and limitless creativity for re-energising our brand positioning in the market," the note said.

“Thanks to his vision and leadership, the We’re For You brand campaign launched earlier this year has been a tremendous success. It has set strong foundations for long-term brand positioning of our company and our individual mastheads and what we stand for.

“Equally, the outcome of the 2018 Come Together event series has also been exceptional, showcasing business innovation, thought leadership and market leading solutions for our clients. This has changed the perceptions of our company’s capabilities and our powerful position in the new media landscape.

“During the remaining months with us, Tony will continue overseeing BAU activities, delivering marketing transformation priorities, and focusing on key projects such as the Innovation Sprints. He will also provide his brand and creative thought leadership to key priorities coming up across the broader News Corp Australia business.

“We would like to take this opportunity to thank Tony for his contribution and commitment to our company. We’re delighted that News Corp will be Tony’s foundation client when he launches his own business venture next year.”

See: News Corp makes major shift towards content marketing at upfronts

News Corp takes emotive approach in first national campaign

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