News Bulletin: Core names strategy director; The AANA's Marketing Dividends is back

By AdNews | 7 June 2016
Simon Rich and Jane Callister

The AANA's Marketing Dividends is back

The Australian Association of National Advertisers (AANA) has today announced that Marketing Dividends will return in June for a second series on Sky News Business.

The new series will have a more interactive format, with two leading advertisers contributing to a panel discussion in a dedicated 13 minute program. The show will air live 3:30pm AEST on Thursday afternoons and then replay on Sky News Business throughout the next week.

The series kicks off with Vittoria Shortt, group executive, marketing and strategy, Commonwealth Bank and David Scribner, head of Virgin Mobile Australia. The returning host is James Hier, CEO of MEC and he will be joined by Nadine Blayney, deputy business editor at Sky News Business.

Core names strategy director

Sydney independent, The Core Agency, has appointed Simon Rich as its strategy director. Rich is a highly experienced strategy director having worked in Australia and internationally across FMCG, financial, automotive and retail sectors.

He joins The Core Agency after five years in the UK where he worked at agencies included M&C Saatchi, VCCP, JWT, Cheil Worldwide and Publicis.

Vevo and Authentic Entertainment extend partnership

Video publisher Vevo has extended its partnership with content producer and media sales company Authentic Entertainment.

The partnership will give brands a way to access music video lovers, including the hard to reach millennial and Gen X demographics.

The two plan to expand beyond premium music videos into creating local content initiatives, industry partnerships and a subscription service.

Hayu arrives for Foxtel subscribers

NBCUniversal has announced Foxtel residential subscribers will have free access to its new SVOD service, Hayu, as part of its existing subscription model. Hayu launched in March of this year, as a “next generation” service for super fans of reality TV. Prior to the launch of Hayu, Foxtel has been the primary host of NBCUniversal content in the Australian market, which includes shows such as Keeping Up With The Kardashians and The Real Housewives.

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