Creative agency Core has won dating site RSVP after a three-way competitive creative pitch.
The independent Sydney-based agency has been tasked to work on an acquisition and brand campaign, which is set to run across both free-to-air and subscription television, plus digital and activation channels.
The online dating site, which is owned by Fairfax Media, has more than half of the Australian adult population using the site, with more than 1,200 new members signing up every day.
Lara Delahunty, senior marketing manager at RSVP said: “The online dating category is evolving fast and we were looking for an agency that can help RSVP continue to grow. Through their strategic and creative thinking Core demonstrated that they will make a great commercial partner.”
Christian Finucane, founder and creative partner at Core said: “The online dating market is competitive with a mix of paid and free services all vying to attract singles. It’s testament to RSVP that after 18 years, the brand remains the most trusted of them all.”
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