News Bulletin: Columbus appoints national MD; Adshel's new marketer

Josh McDonnell
By Josh McDonnell | 14 May 2018
Columbus' Rebecca Tos and Mitch McBeath

Columbus appoints Mitchell McBeath to the role of national MD

Data-driven marketing agency, Columbus, a Merkle Company, has promoted Mitchell McBeath to national MD. McBeath has been with Columbus for five years, most recently as GM of NSW and QLD. The MD role has been reintroduced following agency and capability growth. Rebecca Tos will remain as CEO of the business "with an elevated focus" on integrating Merkle’s capabilities into the agency. McBeath will report into Tos. Joining in 2013, McBeath has held several leadership roles across the Victoria, New South Wales and Western Australia markets. He will be charged with driving growth of the national business, while focusing on creating a culture of precision and innovation within the business and for clients.

Dentsu Aegis Network’s One Day for Change returns

Dentsu Aegis Network has launched its annual volunteer initiative, One Day for Change, for the fifth consecutive year, with staff volunteering their time to support more than 40 different charity organisations in ANZ. Staff at Dentsu Aegis Network (DAN) in Australia and New Zealand have partnered with more than 40 charity organisations this year supporting a variety of causes, including Melbourne City Mission, The Big Issue, Foodbank, Youngcare, Indigenous Digital Excellence Council, The Smith Family St Kilda Mums, Fareshare, TWO Good and many more. In Sydney, Carat, Amplifi and AMNET joined forces to fundraise for the Sydney Children’s Hospital with a Great Bake Off. Nationally, DAN's out of home business Posterscope took to the streets to raise money for the Starlight Foundation. In WA, all DAN staff spent the day at St Vincent’s, building beds and making up emergency packs for children displaced by domestic violence and homelessness. Last year, 6,646 Dentsu Aegis Network staff across APAC participated in One Day for Change giving over 33,000 hours of their time to local communities.

Jodie Koning joins Adshel as head of marketing

Adshel has appointed Jodie Koning as head of marketing as part of its commitment to market growth and brand differentiation. Koning brings a unique perspective due to her marketing experience on both media and client-side; working for companies such as Diageo, Blackmores, McDonald's, ARN and more recently at ad tech company RhythmOne (R1) which was previoulsy called RadiumOne before the R1 deal. She will report to David Roddick, Adshel director of sales and marketing. Roddick said he was excited to have Koning on the team, highlighting her background and understanding of operational and strategic work. He also stated that he looked forward to seeing how her background of consumer insight, technical expertise and go-to-market execution would combine to develop its marketing team.

John Driscoll departs Seven West Media WA

Seven West Media (SWM) has announced that John Driscoll has stepped down from the position of CEO Seven West Media WA. After consultation and consideration, Driscoll has, for family reasons, decided that he would not be able to accommodate the additional responsibilities. Following a discussion with SWM chairman Kerry Stokes, Driscoll was told these additional responsibilities to the CEO role would require extensive travel. A new leader of Seven West Media WA will be announced early next week. Stokes "reluctantly accepted" Driscoll’s decision to step down, on the understanding that this would not preclude them from working together in the future.

Jackie Frank launches New York consultancy

Jackie Frank has arrived in New York to launch her new consultancy, taking on Hearst Magazine, one of the world's largest publishers of monthly magazine including marie claire, Harper’s Bazaar and Elle in the USA. Frank recently left Pacific Magazines after 23 years with the publisher. Frank was the former general manager of fashion, beauty and health, was inducted into the AdNews Magazine Hall of Fame in 2014 to recognise her accomplishments and her contribution to the industry. Frank was the first Australian editor of Marie Claire and led the title for 20 years. In 2014 she was promoted to head up Pacific's fashion and health titles as group publisher.

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