MLab Day 5: Marketers on the growing role of start-ups in the industry

By AdNews | 7 October 2014

Time restrictions, growing expectations and keeping up with new technology are all part of the constant challenge faced by marketers. Start-ups are playing a bigger role in corporate world – but how do marketers actually grapple with the emerging tech and the start-up world?

At MLab this year, alongside News Corp, Shazam, Southern Cross Austereo, Twitter and Val Morgan Outdoor, Group M included the Start-up zone. We hear from marketers from Foxtel, ARN, Paramount and American Express about how they are beginning to bring start-up thinking into their businesses, and what impact it can have.

During the week, AdNews also spoke to marketers about how innovation and new tech changes how they invest their budgets, how innovations being presented by traditional media is making marketers reassess the traditional channels, what they thought of the visions of the future of media at MLab, and how they take these new ideas back to their day job and make sure their marketing teams are tooled up

The MLab event was produced by Play Communications. AdNews TV was produced by Milkmoney.

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