Jason Buckley steps up as CEO of Y&R Group

Sarah Homewood
By Sarah Homewood | 30 October 2014

Y&R Group has promoted COO Jason Buckley to CEO of the Australia and New Zealand business.

Buckley joined Y&R in 2011 as chief financial officer and was named chief operating officer in 2012. Under his leadership, Y&R launched VML and successfully aligned it with GPY&R Advertising, expanded the shopper marketing capabilities of Ideaworks and drove innovation throughout group, leading Y&R Group to be ranked one of the Top 5 Most Innovative Companies in Australia by BRW for 2014.

Buckley told AdNews that he credits the success of the agency to the people around him, “It's great to have a great leadership team around me and demonstrate more stability in the management and leadership of the Y&R Group across Australia and New Zealand,” he said.

With the agency's 80th anniversary just around the corner Buckley said innovation would be at the heart of what it focuses on moving forward, “We're just going to keep innovating our businesses around that proper understanding of people. It's been working so far and we're just going to keep doing that."

Buckley's appointment comes 10 months after a restructure which saw Steve Doherty, former group managing director at GPY&R Melbourne is to leave the agency.

David Sable, global CEO of Y&R said of Buckley's appointment, “Since Jason arrived at Y&R, he has been a remarkable catalyst for change. He has strong business acumen, great entrepreneurial instincts, and a real affinity for our clients’ businesses. What makes it all work is his ability to motivate and inspire people on all sides of the business. He has truly earned this promotion by building on our creative, collaborative culture, which is delivering results for our clients and for ourselves.”

Prior to Y&R, Buckley spent 11 years at Leo Burnett, where he began as a finance director, he then became CFO in Australia, then moved to Asia-Pacific, where he ultimately served as chief operating officer.

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