Steve Doherty out in GPY&R Melbourne restructure

By AdNews | 29 January 2014
Julian Bell (L) Matt Farrugia (R)

Steve Doherty, group managing director at GPY&R Melbourne is to leave the agency amid a restructure that puts Matt Farrugia and Julian Bell in joint managing partner roles to lead the agency.

The senior management restructure follows agency's loss of the Defence Force Recruiting contract late last year, but Jason Buckley, regional COO of the Y&R group told AdNews it was just “one of many” factors leading to the restructure.

Bell & Farrugia will share the leadership responsibility and have specific remits within the agency maintaining direct client responsibilities. Both will report to Buckley.

The agency says Bell & Farrugia have been instrumental in its digital output for several years.

In a statement about the changes, Buckley said: “We have aggressive goals for our Melbourne team and I know Matt and Julian are up for it.  They are talented professionals whose skills complement one another and both share our belief in rewarding our talent by generating business growth.

No jobs are thought to have been lost so far as a result of the Defence Force loss and the agency is currently pitching for a raft of new business that could come to light in the next few weeks. Defence Force was the agency's largest account and it had handled the creative for 10 years.

Evan Roberts has also been promoted to creative director.

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