Ikon wiggles out a win in search

By AdNews | 18 November 2014

Ikon Communications has won the search marketing duties for UK online sports retailer Wiggle, which is growing its recently launched business in Australia. The win follows a competitive pitch and three-month review.

The win comes just weeks after Ikon retained the Commonwealth Bank media account, and is a sign that the agency is shoring up after a period of uncertainty.

Wiggle had been taking care of its performance marketing in-house in the UK, but decided on Ikon to handle its recently launched Australian business. It is also establishing a new office and an Australian team.

Ikon's head of search, Simon Dunwoody, said the agency was excited to have secured the UK outfit, saying it was itching to be part of the “disruption” of Aussie retail brands in the e-commerce world.

“Wiggle are exactly the type of client we like to work with,” Dunwoody said.

“They’re absolutely disrupting the Australian sporting goods marketplace and are passionate about what they do. They love to push the boundaries of digital marketing and we’re excited to be part of their success in Australia.”

The win comes as performance marketing in Australia continues to heat up, with US player AvantLink setting up in Australia recently.

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