Ikon retains CommBank media account

By AdNews | 24 October 2014
Commbank CMO Vittoria Shortt

Media agency Ikon has retained The Commonwealth Bank media account after the bank called a pitch for the business in July.

Vittoria Shortt, chief marketing officer for Commonwealth Bank said: “The Australian media marketplace is in tremendous shape given the calibre of agency responses we saw throughout the process. In a rapidly evolving media environment, it is critical for us to work with the best in the market to reach our customers; and the pitch process reaffirmed that Ikon is the agency to do this for us.

“They proved their ability to develop world-class, bespoke solutions for our business challenges. We are excited to continue to build on the foundations we’ve created during our 15 year partnership and look forward to taking the relationship to the next level.”

Ikon were up against OMD and IPG Mediabrands in the final stages of the pitch however there was speculation over what would happen over at Ikon if the bank account did move.

Speaking to AdNews last week Ikon CEO James Greet was bullish about retaining the business and earlier this year it brought back Pat Crowley in anticipation of holding on to the $60 million account.

The agency was created in 1999 by the Commonwealth Bank to service the account, before branching out and servicing other clients. The move caused major upset in the industry at the time.

The Commonwealth Bank spent $63m on main media in calendar year 2013, according to Nielsen estimates.

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