HCF CMO Jenny Williams resigns

Pippa Chambers
By Pippa Chambers | 8 May 2017
Jenny Williams

HCF chief marketing officer Jenny Williams has left the business after two years, AdNews can reveal.

Williams, who has more than two decades of experience in client side, digital and ad agencies, was hired in March 2015 to spearhead the Australian health insurance company's digital transformation.

She was accountable for all marketing functions within Australia's largest not for profit health fund and oversaw all marketing disciplines including strategy, branding, advertising, sponsorship, media, digital, direct, social and insights across all segments.

HCF says the business will now look to refocus on growth and leads generation, thanking Williams for her contribution to the business.

"Jenny joined HCF in March 2015 and during that time made a significant contribution to the business implementing digital marketing transformation and relaunching the brand nationally," HBF said in a statement.

 "As the marketing transformation journey is now well progressed and the business is looking to refocus on growth and leads generation, Jenny has decided to explore new options outside HCF that will best leverage her skills and experience."

Within her time at HCF, Williams launched a multimillion-dollar ad push last year that marked a refresh for the organisation.

She also spearheaded the overhaul of the marketing department, recruited new people, reviewed its agency relationships and looked at what its customers really want from the category and its services, rather than marketing messages from the brand outwards.

The efforts helped HCF achieve Brand of the Year for 2016 at the AdNews Agency of the Year awards.

Williams, who also played a pivotal role working as digital strategy consultant on Commonwealth Bank's digital transformation, is speaking at this week's AdNews Media + Marketing Summit. There are still tickets left – see here for more.

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