AdNews March Edition: The evolution of women in advertising, Kim Portrate, Snapchat

Pippa Chambers
By Pippa Chambers | 4 March 2019

The AdNews March edition has landed and features all the latest industry goings on, big features, people profiles, deep-dives on creative and more. Subscribe here to make sure you get your copy.

In this edition our investigation looks at the fascinating evolution of women in advertising in one of Australia’s leading consumer magazines, Women’s Weekly.

An editorially-inspired data-driven idea, working with LIDA Australia and its robot, which scanned more than 20,000 adverts in the magazine, we looked at the progression and portrait of women in advertising between 1933 to current day.

The investigation, in light of International Women’s Day on March 8, took six months and unearthed some highly engrossing findings. Naturally, this meant there was no better fit than LIDA to create the front cover – which shows it all – from servitude to self-determination.

Here's what else you can read about in the March edition:

Agenda:

On the theme of change, in Agenda we catch up with the women involved with Times Up Advertising, Free the Bid and The Agency Circle, who are working behind the scenes to push diversity and industry transformation:

Behind the Cover: Our second agency of 2019 to take on the front cover is CX shop, LIDA. We look at how they came up with the creative.

Meet the Team:

Snapping back into the limelight, we meet the team behind the millennial superpower app, Snapchat:

Profile:

Ex–top marketer and current TV ambassador, Kim Portrate, lets us into her life, fills us in on being ‘lippy’ and talks us through her career highs and lows:

Picture this:

Our illustrator casts a cheeky eye over adland people and trends:

Click to enlarge 

Spotlight: 

This feature aims to shine a light on smaller or more unique agencies. A gap in the market for content produced by experienced storytellers spurred on the founders of Storyation.

Creative Review: 

We asked creatives to share their thoughts on corporate responsibility ads:

The Work: 

The stats are in. We take a look at the results of Clemenger and Myer’s Christmas bauble first:

  

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