AdNews February Edition: Agency model shakeups, OOH, Cathy O’Connor

Pippa Chambers
By Pippa Chambers | 4 February 2019

The first issue of 2019 is here and features all the latest industry goings on, big features, people profiles, deep-dives on creative, confessions and more. Subscribe here to make sure you get your copy.

In this edition we jump straight into some of the major sectors, companies, themes and people that are set to impact the media, marketing and advertising landscape this year.

The first hand-picked agency of 2019 to tackle the front cover is TBWA.

Armed with a ‘changing shape of the agency model’ brief, TBWA is positive about the future for agencies that put creativity first, so wanted to portray such positivity and confidence, not doom and gloom.

With a mission to create something that provoked and demanded people’s attention, the agency did just that by using an award pencil-style bullet to smash through an android’s skull. Working with a 3D and retouching artist at Limehouse, if you look closely you’ll see the clever little icons in the shrapnel. The bullet shows how a good idea can cut through all the noise in an increasingly digital landscape.

As well as taking a look at the shapeshifting agency world and questioning what is a modern day agency, who can survive and is creativity really the answer? our Agenda feature zones in on out of home (OOH) where we speak with market leaders to find out what’s next for the rapidly growing space.

In The Profile we speak with Nova Entertainment CEO Cathy O’Connor who has just ticked off 17 years at the network. We talk getting sucked into ‘the hungry beast’ and working in a constant state of change.

In The Work the Monkeys Melbourne and Asahi Beverages talk the surreal, the symmetrical, and how to create the next generation of premium beer drinkers.

 

Creative Review looks at ride–sharing ads and asks do they really deliver the right lift?

For Meet the Team we go inside Ten’s new sales team

In Spotllight we shine a light on VCCP, who likes to think of itself as the challenger of bad habits across the industry and is prepared to fight all ‘bears’

Adland Secrets is also back where under cover of anonymity, a recent network media agency recruit reveals what life is like at a media agency

Picture This sees our illustrator casts a cheeky eye over adland people and trends

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