This new 2018 section looked at the underbelly of adland, by granting anonymity to the author in exchange for candid views on the ‘real’ lay of the land.
A former agency CD–turned-freelancer revealed the bullshit, politics and obstacles that creatives deal with and a media network adman gone solo discussed “impossible” strategies, dire comms and duped clients.
We had one former Silicon Valley ad exec reveal the worst in company politics, bureaucracy, and crushed idealism and a Sydney-based recruiter recalled drug–fuelled lunches and fabricated ideas of bad culture, compared to a new era and changing stakes.
Check out the best of Adland Secrets from 2018 below:
In 2018 AdNews launched a raft of new features and initiatives in print including agency designed covers, a Spotlight feature zoning in on small or more unique agencies and a monthly Spotted photo wrap so we can see who is doing what and where.
We also recruited our very own AdNews cartoonist to take a cheeky look at some of the hot topics and big personalities; launched a family legacies feature which casts an eye over Australian family dynasties working in advertising and of course, welcomed our popular recurring Adland Secrets feature.
In our next print edition, due out early February, we speak with a media agency new recruit to find out what it’s like to join the fray.
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