Coca-Cola breaks the rules, agency 3.0, and a programmatic world first 23 hours ago
In print this issue: Coca-Cola, MCN's multichannel programmatic world first, Geek-chic hotels, creative candour and a look at agency 3.0. Get a sneak peak here.
Well rested? Then your family won't annoy you as much
Family road trips are hell on wheels, but motel brand Golden Chain is helping you get enough sleep to face the next day.
Clooney's Nespresso woes return
Somebody get that man a coffee. George Clooney has 99 problems and every single one is related to missing out on Nespresso.
Creative Focus: What is stopping creatives being creative?
Recent Adobe research shows creativity boosts revenue, market share and competitive leadership – but something is holding creatives back. Simon Veksner, creative director at DDB Sydney gives his view.
It's a scary time for brands
Brands need to take back control and engineer better experiences, says M&C Saatchi's Amir Mireskandari.
In the battle against online media, programmatic may be TV’s secret weapon
Is programmatic TV's secret weapon? Mitch Waters from Adap.TV thinks so.
Foxtel lampoons industry in Wentworth themed spoof but won't share it 21 hours ago
The pay TV network kicked off its upfronts with a spoof of its Wentworth prison drama, lampooning the media industry, branded content, programmatic, targeting and all the other buzzwords we use day in and day out. But it won't let us share it. TV Tonight is kicking of a petition.
Brands get spooky with Halloween tactical ads 22 hours ago
It may make the traditionalists groan, but Halloween is taking hold in Australia, and kids looking for candy aren't the only ones who have taken notice. Plenty of Aussie brands are jumping in on the fun and cashing in on the spooky holiday spirit.
Jackie Frank: Magazine industry has to stop devaluing itself to advertisers with discounting 23 hours ago
This year's Australian Magazine Awards Hall of Fame inductee, called on the magazine industry to stand up for what it's worth and stop devaluing its content.
Tourism Australia names Westpac's Lisa Ronson as CMO 22 hours ago
Tourism Australia has named former Westpac marketer Lisa Ronson as CMO to replace Nick Baker.
Real Living named Magazine of the Year at the AMAs yesterday
Bauer Media's Real Living has taken out the top honours at this year's Australian Magazine Awards.
Content the redeemer - Foxtel pitches exclusivity yesterday
Foxtel pitches main play for more eyeballs in 2015, touting exclusivity, boxsets, and lower entry pricing as the keys.
Ensemble and MLA sink teeth into meaty new show yesterday
Ensemble and Meat and Livestock Australia have teamed up to produce a 6-part branded content series starring recent Masterchef contestant Hayden Quinn.
Melbourne agencies dominate ADMA awards, Sean Cummins takes marketer of the year yesterday
ADMA’s awards jointly recognise creativity and effectiveness and Melbourne agencies including Whybin\TBWA, Clemenger BBDO and GPY&R stole the show.
Foxtel takes programmatic video advertising in-house yesterday
Foxtel takes its programmatic digital video advertising operations in-house, as it looks to invest more of its branding dollars into digital video ads.
Front Foot joins Publicis Worldwide Australia 23 hours ago
Mobile specialist business Front Foot is joining the Publicis Group as it beefs up its digital capabilities.
MCN usurps US tech and media yesterday
Strange days. Australia has pipped the Americans in a major technology and media development. Foxtel’s MCN and AOL-owned Adap.TV have just launched the world’s first private programmatic trading market, combining TV and online video.
ADMA launches CMO networking club yesterday
Invite-only club will offer chief marketers, technology officers, creatives and top level analytics professionals an opportunity to network and share knowledge.
Dancing double-act wins night for Seven yesterday
A Dancing With the Stars double-act wins the night for Chanel Seven.
Seven West woos advertisers with integrated upfronts glamour 2 days ago
Seven West's upfronts were “game changing,” according to media buyers, as the network wheeled out top talent at an interactive event to show its hybrid TV offering and hammer home the message that it is multi-platform and channel agnostic.
Facebook's shift to mobile hits impressions by 56% 2 days ago
A 56% drop in impressions and a 274% hike in price per ad fails to ruffle the feathers of the industry which says the stats are of no real concern.
Are Coca-Cola’s coloured cans the next Share a Coke? 4 days ago
Coke is breaking all its own brand guidelines with the launch of six limited edition coloured cans in an effort to reconnect with teens. It’s dropping millions on it, but it won’t be on TV. Can it reverse Coke's decline?
Fairfax Life Media boss moves to Domain yesterday
Fairfax Media's real estate arm Domain has appointed Fairfax's Life Media boss to take on a new role within the business.
In other news...
- Wine retailer cautioned for email spam yesterday
- Saatchi & Saatchi appoints new creative team yesterday
- Cummins&Partners set to open Sydney shop yesterday
- Brother and The Works launch wearable tech for breast cancer research yesterday