2015 key trends: cauliflowers and cuffs

2015 key trends: cauliflowers and cuffs 6 hours ago

In a world of frivolity, consumer rights, the merging of the physical and virtual and the march towards ever greater convenience will apparently shape the lives of Australians in 2015.

Campaigns

The most epic safety video ever made

The most epic safety video ever made

Orcs, hobbits, dwarves and elves. Welcome to Middle Earth, the emergency exits are at the front and back of the plane. Air New Zealand does it again.

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Maccas gets beefed up

Maccas gets beefed up

McDonalds is getting its lunch menu all wrapped up, with the addition of 100% Aussie Beef wraps.

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David Beckham drinks scotch

David Beckham drinks scotch

You're not cool enough for this club. Beckham and some other excruciatingly beautiful people enjoy drinking Haig Club whiskey.

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Moustaches are Made in Movember

Moustaches are Made in Movember

As October draws to a close, men Australia-wide are preparing their upper lips for what is to come...

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Business is just a game

Business is just a game

Business men and women are like athletes. And Crowne Plaza is there to support them.

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Hyland takes on $3m Travel Insurance Direct 11 hours ago

Hyland takes on $3m Travel Insurance Direct

Hyland Media wins new business without a pitch.

Marketing cloud wars is history repeating 9 hours ago

Marketing cloud wars is history repeating

It’s a fair bet if you’re in media, a media agency,ad agency, direct, design or even a digital agency, you care as much about the revolution with the marketing cloud as how the pistons in your car slam up and down (or sideways).

Newspaper front pages at their best 7 hours ago

Newspaper front pages at their best

The Newspaper Works has compiled a gallery of how newspapers around Australia portrayed the death of Australia's 21st Prime Minister, Gough Whitlam, who passed away on Tuesday.

“Irresponsible” TAB ad slammed by gambling reform site 6 hours ago

“Irresponsible” TAB ad slammed by gambling reform site

TAB's latest ad to be investigated for depicting gambling as “harmless”.

Throwing chisels and shooting nail guns: ASB says no 6 hours ago

Throwing chisels and shooting nail guns: ASB says no

The Advertising Standards Bureau (ASB) has upheld a complaint against the Builders Academy, with one complaint arguing it "encourages cowboys... to shoot people."

Val Morgan scoops world innovator prize 7 hours ago

Val Morgan scoops world innovator prize

What makes Australian cinema chain Val Morgan the most innovative in the world and how will that impact advertisers as Val Morgan pumps up for the year ahead?

Medibank real-time publishing pushes into event sponsorship 8 hours ago

Medibank real-time publishing pushes into event sponsorship

Medibank is ramping up it's branded content division, by increasing resources towards the division and further integrating it into it's event sponsorship.

M&C Saatchi appoints Y&R's Paul Coles 7 hours ago

M&C Saatchi appoints Y&R's Paul Coles

M&C Saatchi has appointed Y&R Group's Paul Coles following a number of new hires.

Atomic 212 is the fastest-growing media company in the country 8 hours ago

Atomic 212 is the fastest-growing media company in the country

Agency makes the BRW fastest 100 list and says its performance-based model has been the key driver behind Australia-leading growth rates.

NRMA goes back in time with a twist 8 hours ago

NRMA goes back in time with a twist

If it ain't broke, don't fix it. NRMA is looking backwards to look forwards by reviving a hit ad from the 90's to push its new home insurance products.

US and Asia fuels Interpublic revenue growth 8 hours ago

US and Asia fuels Interpublic revenue growth

McCann, UM and 303Lowe sees largest growth in US and Latin America, followed by Asia Pacific, although continental Europe is on the slide.

Pandora brings to market data analysis tool 9 hours ago

Pandora brings to market data analysis tool

New free tool will provide insights showing specific plays of a track, the number of times it has generated a playlist and the demographic of its fans.

Yahoo7 clinches Roy Morgan data tie-up 10 hours ago

Yahoo7 clinches Roy Morgan data tie-up

Helix Personas suite to be available to Yahoo7 clients after Roy Morgan tie-up.

Rob Martin Murphy and Emily Taylor surface on Moon 7 hours ago

Rob Martin Murphy and Emily Taylor surface on Moon

Moon has appointed Rob Martin Murphy as ECD after a lengthy stint overseas and made a senior hire in Emily Taylor as its new head of strategy.

King Content moves from content creation to paid native 8 hours ago

King Content moves from content creation to paid native

As content marketing matures, the focus is shifting to delivering business outcomes, not just creating content. King Content has hired a head of native ads to drive it.

Zenith, Ikon, and Maxus in the running for iSelect yesterday

Zenith, Ikon, and Maxus in the running for iSelect

The shortlist is thought to be down to six for the $15 million iSelect media business.

Crime-fighting duo take on all-comers 9 hours ago

Crime-fighting duo take on all-comers

Seven's dynamic duo beat up on the competition.

Marketers must stop “dithering” Goodby tells AANA crowd yesterday

Marketers must stop “dithering” Goodby tells AANA crowd

AANA Reset: Marketers' tenure is shortening and many don't have time to stall with lengthy pitch processes. Stop stalling and do something, Goodby told marketers.

Agencies and brands need bottom-up marketing: Nick Law yesterday

Agencies and brands need bottom-up marketing: Nick Law

AANA Reset: Creatives might think they're a 'jack of all trades' but R/GA's Nick Law believes bottom-up marketing needs a balance of storytelling and strategic design thinking.

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