Retailers brace, but consumers more than ready for Amazon

Retailers brace, but consumers more than ready for Amazon 2 hours ago

Amazon’s US site converts almost one-in-two Australian visitors into sales, according to Nielsen, as excitement around its imminent arrival on Australian shores is ramping up.

Campaigns

Toyota challenges car category stereotypes with humorous spot

Toyota challenges car category stereotypes with humorous spot

Car ads are known for sticking to a certain formula, but the latest spot from Saatchi & Saatchi is challenging the category stereotypes with one deadpan kid.

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NRL teaser ad asks 'who will make history this year?'

NRL teaser ad asks 'who will make history this year?'

This year's NRL campaign teaser evokes nostalgia about the week leading up to last year's grand final with Paul Gallen having the last laugh.

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Clarks' journey of a shoe's 'rebirth' is surprisingly addictive

Clarks' journey of a shoe's 'rebirth' is surprisingly addictive

Clarks redesigns a 30-year-old shoe model in this pleasing film.

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Opinion

Accenture’s media and entertainment lead, Scott Dinsdale
Accenture’s media and entertainment lead, Scott Dinsdale

The future of broadcasting and the dwindling appeal of traditional linear TV

"The traditional linear television window is, in the aggregate, losing its appeal and revenue streams are changing course," but what now? says Accenture’s media and entertainment lead Scott Dinsdale.

Maxus Sydney strategy director, Drew Usher
Maxus Sydney strategy director, Drew Usher

Media companies are like leaky buckets

Media companies are like leaky buckets constantly trying to fill holes in the great talent drain, but it doesn’t have to be that way says Maxus Sydney strategy director Drew Usher.

MediaMath Asia Pacific MD, Rahul Vasudev
MediaMath Asia Pacific MD, Rahul Vasudev

What CMOs want (from their agency)

MediaMath Asia Pacific MD, Rahul Vasudev, asks how much data should a company allow access to and how much does an agency require in order to fulfill their role?

M&C Saatchi Bohemia deal cuts all ties with WPP 25 minutes ago

M&C Saatchi Bohemia deal cuts all ties with WPP

The new deal means M&C Saatchi takes 100% ownership of Bohemia.

Samsung aims to grow stake in B2B market with emotive campaign 1 hour ago

Samsung aims to grow stake in B2B market with emotive campaign

The latest business to business work from Samsung continues on the brand's shift away from product-focused advertising, rather focusing on how technology can benefit people's lives.

News Bulletin: Zuckerberg's manifesto; Kraft/Unilever merger talks; YouTube's unskippable ads moves 1 hour ago

News Bulletin: Zuckerberg's manifesto; Kraft/Unilever merger talks; YouTube's unskippable ads moves

Today: Facebook CEO's open letter and the world’s third largest FMCG company Unilever and the world’s fifth-largest food and drink firm, The Kraft Heinz Company, reveal failed merger talks.

Photo Gallery: Agency stars turn out for Big Clash cricket bash 2 days ago

Photo Gallery: Agency stars turn out for Big Clash cricket bash

Check out all of the thrills and spills at this year's Big Clash charity fundraiser in our photo gallery.

Lottoland ad banned for celebrating gambling addiction 2 days ago

Lottoland ad banned for celebrating gambling addiction

An ad for Lottoland has been banned by the watchdog for portraying "excessive participation" in wagering activities.

Major brands to pull ad funding following mass magazine audit exits 2 days ago

Major brands to pull ad funding following mass magazine audit exits

L'Oréal is believed to be pulling up to $3 million in advertising dollars from magazines following the departure of Bauer, NewsLifeMedia and Pacific Magazines from the AMAA circulation audit.

Charity cricket Big Clash raises $65k as agencies defend title 3 days ago

Charity cricket Big Clash raises $65k as agencies defend title

The annual Big Clash raised $65,000 as Team Agencies defended their title against Team Media Owners.

'Not the right person' - Free TV CEO swiftly exits 3 days ago

'Not the right person' - Free TV CEO swiftly exits

Free TV chairman Harold Mitchell expressed "disappointment" the appointment did not work out.

Marketing Dividends: Tourism Australia CMO on competition, content and attribution 3 days ago

Marketing Dividends: Tourism Australia CMO on competition, content and attribution

VIDEO: “In the past year alone, we’ve generated $98.6 billion in tourism expenditure which is an increase of about 7.5 percent on the year prior."

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