Why Universal Music says dark social is the future, not Facebook, Twitter 12 hours ago
Universal Music’s marketing director Nathan Thompson thinks the long flirt brands have had with social networks like Facebook and Twitter for building communities will last but a few years.
Happy Birthday Sunday Telegraph
News Corp's Sunday Telegraph has turned 75, and is celebrating with a song.
Guess who bought a Jeep this year?
Christmas is a busy time for everyone, but no one more so than Santa. Luckily, he's ungraded his sleigh this year.
Listen up: Radio sells
The most successful people are great listeners, which is why you should get onto radio. That's the message of Fairfax Radio's latest push as it challenges perceptions on radio advertising.
Authenticity and the Qantas ad – does the idea match the service?
The latest Qantas campaign – designed to rekindle an emotional connection with the airline or a sad old cliché from the days when we believed what people said in their advertising?
Advertising’s coming of age
Adland is coming of age, and now it's in adulthood, there is a whole new level of accountability, explains Macleay College's head of advertising, Ian Thomson.
Native ads will rightly make us channel prejudiced
The 'media neutral idea’ has become a false idol in advertising, says BMF CEO Dominic Stinton. He thinks native advertising will make creatives channel prejudiced, and that's a good thing.
Rubicon Project beefs up: is guaranteed programmatic the next wave? 15 hours ago
Programmatic acquisitions and ad tech company consolidations - are Rubicon Project’s latest moves a sign of things to hit the wider industry?
ABC cuts 400 jobs, plots $20m digital fund 13 hours ago
The ABC to cut 400 jobs and regional services but is committing to digital despite the cuts.
Boom time for online ad spend – but don't rest on your laurels 13 hours ago
Online ad spend is up 16%, as well as growth in classified advertising and mobile, but hold up, more needs to be done says Mnet's CEO.
Heineken crowned Cannes Creative Marketer of the Year 14 hours ago
Heineken has been named 2015 Cannes Lions Creative Marketer of the Year, claiming the award for the second time.
Beyond Facebook: Step into dark social 14 hours ago
Brands are missing ad opportunities by ignoring dark social, claims RadiumOne, as up to 90% of sharing isn't on social platforms like Facebook. Australian brands need to take note.
Newspaper inventory to be bought online for the first time 14 hours ago
The newspaper industry backed by its industry body, The Newspaper Works, has launched a private online exchange to buy print advertising, named Bid on Print.
Parents call foul play on Coke's marketing to kids 14 hours ago
Australian parents have given Coke and Powerade a red card for a promotion incentivising kids sports clubs to consume 387 bottles of the drink – or 13kg of sugar – for a basketball.
AnalogFolk wins a2 Milk 14 hours ago
The a2 Milk Company has awarded AnalogFolk its global digital marketing account following a competitive pitch process against undisclosed agencies.
Calling all industry MoBros - send us your pics last week
Are you doing your bit for Movember? Fantastic! We want to hear all about it.
In other news...
- NewsLifeMedia to launch Buro 24/7 Australia 12 hours ago
- Social chatter driving viewing decisions: Ten 14 hours ago
- Brands both embrace and fear social 15 hours ago
- Media wrap: Discovery, Foxtel and Seven manoeuvre in Ten play; Gyngell to stay 16 hours ago
- Qantas marketer Tim McColl Jones steps down 3 days ago
- Nova to better bridge content and ads 3 days ago
- McDonald's runs temp-targeted outdoor campaign 3 days ago
- Christmas campaigns put messaging first 3 days ago
- Rakuten makes headway into Australian market 3 days ago
- Telstra names Pollard top marketer 3 days ago
- New York Times backs native in print, will it boost the ad style in Australia? 3 days ago
- Google test wants users to pay to see no ads 3 days ago