“Going mobile makes sense” - Facebook axes exchange 14 hours ago

“Going mobile makes sense” - Facebook axes exchange

“I think this move by Facebook is an admission that their desktop exchange was really just a remnant and acquisition product and their focus really is in mobile,” says Pippa Leary.

David Jones marketers depart; amid raft of exec changes 17 hours ago

David Jones marketers depart; amid raft of exec changes

David Jones has revealed a raft of senior management changes that has seen two of the retailers top marketers depart.

Publishers eye data alliances to tackle walled gardens 18 hours ago

Publishers eye data alliances to tackle walled gardens

Australian publishers could be looking to get into bed with airlines, telcos and supermarkets to marry their inventory with these businesses' authentication data - in a bid to take on Google and Facebook.

Australian online advertising market outgrows UK, US 20 hours ago

Australian online advertising market outgrows UK, US

Australia’s online advertising market saw strong growth in Q1 and grew at a higher rate than overseas rivals, year-on-year.

Facebook: People have spent 100 years in Canvas ads 19 hours ago

Facebook: People have spent 100 years in Canvas ads

In the three months since Facebook's latest mobile ad unit Canvas went live, cumulatively people have spent more than 100 years of time in the offering.

Seven plans to rule young female demo 18 hours ago

Seven plans to rule young female demo

Seven's chief revenue officer Kurt Burnette says Kiss Bang Love's ratings need to be considered in the context of its strategy to dominate the young female demographic.

Creative Focus: Proving the value of ads 21 hours ago

Creative Focus: Proving the value of ads

Advertising is judged in society by its output, but it provides a lot more value than those outside it give it credit for. So just how can advertising prove its worth?

Watchdog: Is 'organic' food for kids really healthy? yesterday

Watchdog: Is 'organic' food for kids really healthy?

Watchdog goes up against misleading packaging on products targeted at children, which sometimes use 'organic' labeling to mask the real nutritional value of foods.

Former Pandora marketer finds a match with eHarmony yesterday

Former Pandora marketer finds a match with eHarmony

A week after it emerged that Nicole McInnes had left Pandora, she's already resurfaced at online dating site eHarmony, taking on the role of marketing director.

In other news...

Trending