Ikon, OMD and Mediabrands left in Commbank pitch

Ikon, OMD and Mediabrands left in Commbank pitch 1 hour ago

Ikon, OMD and Mediabrands are the remaining agencies in the running for the $60m Commbank business, AdNews understands.

Campaigns

Big W hires mini-ninjas to test gifts

Big W hires mini-ninjas to test gifts

Well they may not be ninjas, rather ninjas in training, but this Father's Day they have tested the top gifts and they have you covered.

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Famous faces mark 30 years of Good Weekend

Famous faces mark 30 years of Good Weekend

It's not too early to use Robin Williams in ads apparently as Fairfax Media celebrates Good Weekend Magazine's 30th with a montage of famous images.

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John Cleese enters the llama business

John Cleese enters the llama business

Just when you thought John Cleese couldn't add any more feathers to his cap, he has started a llama farming business. It's all very Python-esque, and is another wafer-thin slice of action from the Bankwest vault.

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MTV pushes to end human trafficking

MTV pushes to end human trafficking

Traffic stopper: MTV is using the power of its brand in an attempt to end human trafficking. It's powerful. Watch it here.

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Bank of Melbourne: Magical penguin money box

Bank of Melbourne: Magical penguin money box

All eyes are on the kids as Bank of Melbourne trys to attract next gen savers with animated penguin ad.

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Carat makes second post-Woolworths raid on OMD, hires Georgie Nichols 1 hour ago

Carat makes second post-Woolworths raid on OMD, hires Georgie Nichols

Carat has made another raid on OMD, hiring business development and marketing director Georgie Nichols as Sydney general manager. The move comes hot on the heels of its Woolworths retention.

Kate Smither takes the reins of CommBank's strategy at M&C 20 minutes ago

Kate Smither takes the reins of CommBank's strategy at M&C

The M&C Saatchi hiring spree continues. After Cooper, Mireskandari and Graham comes Kate Smither, who will leave her job as global planning partner at Ogilvy & Mather to become M&C’s group strategy director.

Vodafone triples spend on ‘hyperlocal’ marketing after 'best ever ROI' ad campaign 2 hours ago

Vodafone triples spend on ‘hyperlocal’ marketing after 'best ever ROI' ad campaign

Vodafone says its hyper local ad campaign, devised by Bohemia and Ogilvy, delivered its best ever ROI. Now it's tripling its investment and going hyper local nationally. It's hard work but it pays off, the telco told AdNews.

The Dude abides: Jeff Bridges tells stories for Kahlúa 2 hours ago

The Dude abides: Jeff Bridges tells stories for Kahlúa

A seventies desert drive, a good dude, some bad dudes. The Dude. A cosmonaut. Jeff Bridges, Ivan Zacharias and Kahlúa show how to do brand story telling - without being shy of product placement.

Coles axes 438 jobs 2 hours ago

Coles axes 438 jobs

Coles has announced that it will cut more than 400 jobs as part of a restructure of its support centres.

Matty and Dave exit Whybin TBWA for stake in Special Group 23 hours ago

Matty and Dave exit Whybin TBWA for stake in Special Group

Whybin creative duo Matty Burton and Dave Bowman are leaving Whybin TBWA to set up shop with Lindsey Evans' Special Group.

Nine: TV airtime won’t be traded via real time bidding 22 hours ago

Nine: TV airtime won’t be traded via real time bidding

RTB for TV is a long way off. Get used to it. Nine unveils new cross-platform structure and upcoming initiatives but bats away programmatic.

VW account in play 22 hours ago

VW account in play

Volkswagen's creative account is up for review, AdNews has learnt. The VAG group is globally aligned with DDB, but Colenso won the account in New Zealand earlier this year, proving there can be exceptions to the rule.

Pizza Hut in play, M&C declines to pitch 22 hours ago

Pizza Hut in play, M&C declines to pitch

Pizza Hut is reviewing its creative account with incumbent M&C Saatchi understood not to be pitching for the business.

IBM forges into fashion with artificial intelligence division yesterday

IBM forges into fashion with artificial intelligence division

Brands are working data into structured sets, but it's unstructured data that is posing challenges, especially for retailers. IBM thinks artificial intelligence could be the answer. It's showing how at Melbourne Spring Fashion Week.

Ten's Barrett takes the Ice Bucket Challenge, calls on MediCom's Pejic to step up yesterday

Ten's Barrett takes the Ice Bucket Challenge, calls on MediCom's Pejic to step up

Just when you thought you were having an Ice Bucket Challenge free work week, think again. See Network Ten's Lou Barrett get iced here.

PiePhone: Beacons at the footy as Four 'N Twenty goes pi-tech yesterday

PiePhone: Beacons at the footy as Four 'N Twenty goes pi-tech

The Melbourne Cricket Ground aims to take a slice of the technology pie, rolling out a trial which sees beacons attached to roaming pie sellers, in a partnership with Four ‘N Twenty pies.

Freeview plots big push two days before subscription TV's big bash yesterday

Freeview plots big push two days before subscription TV's big bash

Freeview will kick off its biggest TV marketing push in six years tonight for the launch of FreeviewPlus. The push comes just two days before the subscription TV body kicks off its annual conference.

Seven's Flynn headed to APN Outdoor yesterday

Seven's Flynn headed to APN Outdoor

Media executive Doug Flynn has been tipped as the incoming chairman of APN Outdoor after last night stepping down from his role as a board director of Seven West Media.

Twitter Australia makes a move on music 2 days ago

Twitter Australia makes a move on music

Twitter has appointed a partnerships manager for music, entertainment, and events for the Australian arm of the business and won't rule out making a play in the streaming space.

Joy wins Samsung, The Iconic, The Opera House as Graeme Wills slaps down foreigners, holding groups and claims 'biggest indy' crown yesterday

Joy wins Samsung, The Iconic, The Opera House as Graeme Wills slaps down foreigners, holding groups and claims 'biggest indy' crown

On the back of a raft of wins, the Razor/Joy unit needs a bigger boat. Former Publicis Mojo chairman Graeme Wills says the independents are rising, which is good, because the holding groups can't really do full service.

Remarkables Group rubbishes claims that blogging in decline as it expands to Melbourne yesterday

Remarkables Group rubbishes claims that blogging in decline as it expands to Melbourne

Blogging network The Remarkables Group has dismissed claims that blogging is in decline and is expanding into Melbourne because "the opposite is true".

MediaCom, UM and Match in with big shout at MFA Awards 2 days ago

MediaCom, UM and Match in with big shout at MFA Awards

MediaCom has a decent chance of winning a Media Federation gong this year with no less than nine entries making the finals. Match Media and UM are neck and neck as finalists in six categories each. See who else is in the running here.

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