Optus Sport now free following World Cup blunder

Optus Sport now free following World Cup blunder 10 hours ago

Optus CEO Allen Lew said the company will now offer free access to Optus Sport to all Australians until August 31, in a bid to repair its damaged public image.

Campaigns

Socceroo star Tim Cahill stars in Samsung's latest campaign

Socceroo star Tim Cahill stars in Samsung's latest campaign

Samsung's new campaign featuring socceroo Tim Cahill urges Aussies to reunite and watch sports together.

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Mars shifts brand positioning with latest campaign

Mars shifts brand positioning with latest campaign

In the latest work from Clemenger Melbourne, Mars take on awkward situations to promote its new platform.

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Spotify's 'Love What You Love' campaign is its biggest to date

Spotify's 'Love What You Love' campaign is its biggest to date

Spotify continues to push their ad-supported “freemium” model and commitment to creating a high-quality experience for users with the multi-faceted “Love What You Love” campaign – the music streaming service's most comprehensive to date.

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Opinion

Consultant Robert Brittain
Consultant Robert Brittain

Brands beware the slow death spiral

"The continued demands on brand owners to deliver short term results is resulting in a long, slow death spiral for many brands," says ex-ANZ marketer turned consultant, Rob Brittain.

IProspect national head of experience, Guy Jarvie
IProspect national head of experience, Guy Jarvie

Building trust through user experiences

In a world where trust is eroding at an alarming rate, what are the areas you can take control of to regain consumer confidence and shine your brand in a positive light, questions IProspect's Guy Jarvie.

Accenture Interactive managing director Michael Buckley
Accenture Interactive managing director Michael Buckley

Accenture Interactive’s predictions for Cannes Lions 2018

From blockhain to ethical advertising, numerous speakers from the Accenture Interactive family have shared their take on the hottest topics or events likely to emerge over the week in and around the Palais.

JCDecaux bids $1.1bn for APN Outdoor 8 hours ago

JCDecaux bids $1.1bn for APN Outdoor

The deal from the international outdoor advertiser follows an ongoing bidding war between APN and Ooh!Media for control of fellow outdoor advertising company Adshel.

David Droga and Maurice Levy probe Publicis on Marcel 9 hours ago

David Droga and Maurice Levy probe Publicis on Marcel

David Droga, Maurice Levy, Kate Stanners, Tham Khai Meng and other industry leaders have probed Publicis Groupe over its artificial intelligence driven platform Marcel on stage at Cannes Lions.

News Corp stalwart Nicole Sheffield joins Australia Post 11 hours ago

News Corp stalwart Nicole Sheffield joins Australia Post

Former News Corp chief digital officer Nicole Sheffield will complete Australia Post's leadership team as executive general manager, community and consumer.

What Triple J's first 'commercial broadcast' would sound like 12 hours ago

What Triple J's first 'commercial broadcast' would sound like

Following ABC boss Michelle Guthrie's comments shooting down the idea that the national broadcaster should be privatised, Triple J has revealed what it would sound like if the station was commercialised.

Ooh!Media rescues controversial Deadly Questions billboard shunned by APN 15 hours ago

Ooh!Media rescues controversial Deadly Questions billboard shunned by APN

After being deemed too controversial to run by outdoor media company APN Media, Aboriginal Victoria's Deadly Questions campaign in support of Australia's first Treaty legislation has been picked up by Ooh! Media.

#MeToo sparks national inquiry into sexual harassment in Australian workplace 16 hours ago

#MeToo sparks national inquiry into sexual harassment in Australian workplace

Following the global conversation about sexual harassment and the #MeToo movement, a national inquiry into sexual harassment in Australian workplaces has launched.

News Bulletin: Banjo's co-founder exits for AJF; Foxtel wins piracy battle 16 hours ago

News Bulletin: Banjo's co-founder exits for AJF; Foxtel wins piracy battle

In today's news: Foxtel wins the right to block further pirate sites, Apple reveal plans to move in on Hollywood and Banjo co-founder Georgia Arnott leaves for AJF.

Alinta Energy called out over misleading ads 16 hours ago

Alinta Energy called out over misleading ads

The ACCC deemed that Alinta Energy, Cricket Australia's new shirt sponsor, misled customers in regards to decreases in its discounted tariff rates.It now has to now honour the offer it promised. The campaign aired before the sponsor deal was inked.

CHE Proximity's out of home ad wins silver at Cannes Lions 17 hours ago

CHE Proximity's out of home ad wins silver at Cannes Lions

CHE Proximity has taken home more metal, this time in the Outdoor category, while Y&R Melbourne's 'Sip Safe' campaign scores another accolade.

In other news...