Initiative Sydney completes management restructure with new trio

Initiative Sydney completes management restructure with new trio 21 hours ago

The agency has made a raft of key appointments to its Sydney operations as part of a nationwide transformation, including Ensemble commercial director Ian Smith, ex-Nine digital lead Andrew Cambridge and Nick Wokes.

Campaigns

Unilever's Jif is back to end BBQ neglect

Unilever's Jif is back to end BBQ neglect

The cleaning product is advertising after almost two decades of silence.

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Stranger Things' Millie Bobby Brown fronts Calvin Klein campaign

Stranger Things' Millie Bobby Brown fronts Calvin Klein campaign

The breakout star of Stranger Things, Millie Bobby Brown, is the latest star of Calvin Klein's upcoming and highly anticipated first line from Raf Simons.

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Don't let your friends drive drunk, book an Uber

Don't let your friends drive drunk, book an Uber

Uber and DrinkWise have joined forces for the first time in a new campaign that encourages people to book them a car instead of drinking driving.

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Opinion

16K Agency founding partner, James Towers
16K Agency founding partner, James Towers

What the search feature means for brands on Snapchat

Oh Snap! Will the new search function on Snapchat continue its golden era? James Towers weighs in on what it could mean for brands and marketers.

Tribe CEO, Anthony Svirskis
Tribe CEO, Anthony Svirskis

Micro-influencers. Massive opportunity.

Micro-influencers will also help solve an even greater problem for marketers than just ‘reach’, predicts Tribe CEO, Anthony Svirskis.

Marin director of marketing, XuanThu Pham
Marin director of marketing, XuanThu Pham

Augmented reality, Facebook changes and chatbots

Marin director of marketing, XuanThu Pham shares her thoughts on the future of augmented reality and its role in marketing.

Newspaper front pages: Trump is in 20 hours ago

Newspaper front pages: Trump is in

Check out newspaper front pages from around the globe after President Trump's inauguration.

SCA to let breakfast show 'speak for itself' as listeners share views 20 hours ago

SCA to let breakfast show 'speak for itself' as listeners share views

It's the fourth breakfast show on 2Day FM in four years since Kyle and Jackie O defected to ARN, but what are listeners saying so far?

TV ratings wrap: cricket outperforms tennis 21 hours ago

TV ratings wrap: cricket outperforms tennis

In week three TV stats of 2017 it seems cricket powered Nine and Ten to solid commercial shares in key demos while Seven's tennis coverage started to heat up last night.

RedBalloon lures Mastercard marketer as business shakes up leadership 21 hours ago

RedBalloon lures Mastercard marketer as business shakes up leadership

RedBalloon has hired a new CMO and CTO as it reshuffles its senior positions and gears up for a big year, focusing on challenging perceptions and technology.

Fairfax explores attention economy for advertisers 21 hours ago

Fairfax explores attention economy for advertisers

Fairfax used heat maps of the Sydney Morning Herald smartphone and desktop pages to demonstrate what ads and branded content best capture readers attention.

Who won December's digital ratings? 21 hours ago

Who won December's digital ratings?

Last month consumers ramped up retail site visits to the likes of DJs and Myer, but this caused a small decline in readership for news sites, according to Nielsen Digital Ratings.

Adman Michael Ball's estate is up for auction 21 hours ago

Adman Michael Ball's estate is up for auction

Ball's eclectic collection of art works, sculptures and collectibles is going up for auction next month. It's a treasure trove of unusual items that tell a story about the late adman's life and passions.

Visit California targets Australia in $5.6m marketing drive 23 hours ago

Visit California targets Australia in $5.6m marketing drive

The tourism co's CEO tells AdNews why it chose certain media channels over others for its latest "record marketing spend" campaign.

News Bulletin: Ad discount wars; Telstra marketer joins Datarati; MediaCom wins eyecare acc 23 hours ago

News Bulletin: Ad discount wars; Telstra marketer joins Datarati; MediaCom wins eyecare acc

In news today; broadcasters locked in another round of “fierce discounting"; radio ratings season kicks off; MediaCom lands optometry brand; Bauer brings back Chinese editions.

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