Marketing needs to change: accentuate the positive 3 hours ago
Marketing is stuck in a negative framework and consumers have lost faith in brands, which is why big players like David Jones are pivoting marketing strategies to make more positive connections with consumers.
McDonald's UK wants Brits to join it in song this festive season
Calling all back seat singers: McDonald's UK has released its latest campaign, and it wants Brits to sing (and video it) this festive season.
Adshel and the Cancer Institute want you to stop smoking
The Cancer Institute NSW is encouraging people to quit smoking with a new outdoor campaign that uses a display inside bus shelters to illustrate the impact smoking can have on a smoker’s lungs.
Rihanna and Samsung launch interactive website to promote new album
Rihanna, Samsung and 72andSunny have come together for a campaign to create hype for the singer's first album since 2012, Anti.
Mobile programmatic: brand builder or brand buster?
There are three things advertisers should know before jumping into mobile programmatic, according to Patrick Darcy, RadiumOne Commercial Director - APAC.
Bringing unified marketing attribution to the modern marketer
AOL Platforms' senior client strategist, Nikki Retalick, questions why brands are continuing to use simplistic marketing models with the recent success of multichannel attribution.
The future of our collective IQs: it's all down to collaboration
We are faced with more and more means of sending and receiving messages. This presents marketing professionals with a rather large challenge and succeeding will require a collective effort, says Carat Sydney communications planning director, Kate Newell.
Nearly two million tune into The Block finale 39 minutes ago
The Block's live auction episode has topped the ratings, with 1.8 million people tuning in to watch Dean and Shay Paine crowned the champions of 'The Blocktagon'.
Mobile programmatic: brand builder or brand buster? 3 hours ago
There are three things advertisers should know before jumping into mobile programmatic, according to...
Creative Focus: Not like it was 3 hours ago
How has a changing adland changed the creatives steering their agencies through it?
Why brand podcasting is a 'missed opportunity' 21 hours ago
“Only 3% of marketers are using podcasts so there's a wide open field for it. The public are all switched on all of a sudden – people who never listened before are involved now and they're looking for more.”
'Menacing' radio ad strikes 'fear' in children 20 hours ago
Animal Liberation Queensland breached the Advertisers Code of Ethics which states that advertising cannot portray violence unless it is “justifiable in the context of the product or service advertised”.
“TV has come out fighting” – media execs on Ten Upfronts 22 hours ago
From a raft of strong content to concerns over commercial elements, media agency execs weigh in on what Ten's Upfronts delivered.
Australian viewability lowest of all markets 22 hours ago
Viewability of advertising in Australia has been found to be lower than in any other market assessed, a fact which Integral Ad Science describes as “concerning”.
Brands and publishers given native ad guidelines 22 hours ago
“The rise of native advertising and storytelling by brands is fundamentally shifting the way in which we, as an industry, need to consider advertising.”
ABC pushes local content, unveils programming slate 23 hours ago
ABC's 2016 line-up is focused on “Australian stories and conversations” as it pushes local content and digital heading into the new year. But Gruen is absent from the line-up.
In other news...
- IAB Australia taking multi-pronged approach on adblocking yesterday
- X Factor tops night but dips on last year's final yesterday
- News Bulletin: Lavender announces Genus finals, Aussies set to spend big on Black Friday yesterday
- News Corp's Storyful shifts into content creation yesterday
- Google Android shows it's “ready for you” in new ad push yesterday
- The death of clickbait and the rise of podcasts: What Mamamia has in-store for 2016 yesterday
- David Jones refutes 'sexualised' ad complaints yesterday
- News Bulletin: Unilever wraps up global review; Disney UK launches online TV service, TfL splits from M&C Saatchi yesterday
- M&C Saatchi appoints ex-72andSunny creative as new ECD yesterday
- Fleeting Mamamia COO joins Bohemia yesterday
- Time on tablet overtakes PC, reports IAB and Nielsen yesterday
- The Block beats X Factor and finale of Q&A 2 days ago