Media executive with 10+ years' experience.
The average consumer might not exist anymore. That means brands need to think beyond average campaigns and create the unexpected, writes Val Morgan's Stephanie Musgrave.
The holiday shopping season has always been the most profitable time of the year for online retailers. Roland Irwin offers some easy tips to maximise paid search revenue.
Popularity contests have been a mainstay in our lives for a long time. But Vizeum's Tony Woodward argues we need to adopt criteria beyond simple ratings when it comes to TV programs.
The new shopper has little time for complex brand marketing and much of it is wasted. In-store is often where the first moment of truth now occurs, argues Jonathan Clow.