MSN relaunches, eyes Nine's audience from redirects... but Nine's selling its ads

MSN relaunches, eyes Nine's audience from redirects... but Nine's selling its ads 16 hours ago

Microsoft is bringing the fight to former joint venture partner Nine Entertainment Co as it launches MSN.com.au today. That will see redirect traffic to Ninemsn drop by a third. But there's a twist. Nine will handle the MSN sales.

Campaigns

Can a bottle of water close the gender pay gap?

Can a bottle of water close the gender pay gap?

Can a bottle of water close the pay gap? Workplace Gender Equality Agency (WGEA) thinks that it just might help.

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Cadbury channels inner Willy Wonka

Cadbury channels inner Willy Wonka

Roll up, roll up. Marvellous Creations tickle those taste buds.

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Women shop for dresses, men go shopping at the TAB

Women shop for dresses, men go shopping at the TAB

A good price for a designer dress for a woman is like a good price on the winning horse for a man at the TAB.

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Why violence needs to stop before it gets ugly

Why violence needs to stop before it gets ugly

The bloodied victims of alcohol-fuelled violence could come out of the woodwork to tell agressors to stop drinking before it goes too far.

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Work safe for moments that matter

Work safe for moments that matter

Put safety first at work, then go home to the things you love.

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Not so zen: Telco fined for Telstra marketing claims 15 hours ago

Not so zen: Telco fined for Telstra marketing claims

Zen Telecom has been slapped with a $225,000 fine from the Federal Court after the Australian Competition and Consumer Commission pursued Zen for misrepresenting itself to clients.

Optus, Red Rooster, LG wake up from 'social media haze' 13 hours ago

Optus, Red Rooster, LG wake up from 'social media haze'

Big wins by agency Social Soup point to a renewed bout of interest in real-life brand engagement, away from 'less robust metrics' offered by social media. That's their story, and it seems big brands are listening.

MLab Day 2: Marketers on scaling new tech and taking new ideas back to HQ 16 hours ago

MLab Day 2: Marketers on scaling new tech and taking new ideas back to HQ

We hear from Kellogg, American Express and Kimberly Clark marketers about the technologies they've seen at MLab and how they plan to take those ideas back to their teams.

Comparative ads a last resort 14 hours ago

Comparative ads a last resort

Comparative advertising is a well used method for brands to get competitive with rivals, but is it tactical or just tacky?

Traveller.com.au takes off: Life Media boss credits gap in the market 14 hours ago

Traveller.com.au takes off: Life Media boss credits gap in the market

Fairfax Media's newest travel offering, Traveller.com.au, has been surpassing all daily traffic projections since its launch two weeks ago, according to Melina Cruickshank, group director of Fairfax Life Media.

Schmidt (as in Google) backs data set matching platform 17 hours ago

Schmidt (as in Google) backs data set matching platform

L'Oreal Australia backs Datorama marketing analytics platform as the mother of all dashboards.

Bauer's health title Women's Fitness faces the axe 16 hours ago

Bauer's health title Women's Fitness faces the axe

Just two years since its launch, there are discussions surrounding the future of the Bauer published health magazine Women's Fitness.

Dancing down, but Seven waltzes to win 15 hours ago

Dancing down, but Seven waltzes to win

Not even a bunch of dancing celebrities could knock The Block off its perch, although it did help Channel 7 to a win over Channel Nine even if it was down on last year's figures.

Bricks and mortar not demolished: online growth slows 14 hours ago

Bricks and mortar not demolished: online growth slows

Doomsday predictions for physical shops might be unfounded with Quantium research recording slowing growth figures for online.

Australian Ballet leads the dance in global streaming initiative yesterday

Australian Ballet leads the dance in global streaming initiative

Classic dance goes digital to keep up with fans and invite more people into the elite world of Ballet with a global live streaming digital initiative led by Aussies.

Australians online for 10 hours a day yesterday

Australians online for 10 hours a day

Australians rank fourth in the world behind the US, Canada and Singapore in their consumption of online media.

NBN Co appoints BWM yesterday

NBN Co appoints BWM

Appointment of creative agency suggests that NBN is readying consumer facing activity.

Edelman appoints Hutton global boss of consumer marketing, expands faster into creative, media, digital yesterday

Edelman appoints Hutton global boss of consumer marketing, expands faster into creative, media, digital

Edelman Australia CEO Michelle Hutton headed to London to lead agency's largest revenue unit. Designworks' Tim Riches to replace her.

Going native: Upworthy claims 1.8 million uniques, eyes more with Australian expansion yesterday

Going native: Upworthy claims 1.8 million uniques, eyes more with Australian expansion

It might be known as a viral giant, but Upworthy's Eddie Geller, James Marcus and Josh Luger believe brands should put strategy first and social sharing second.

MLab Day 1: What marketers think of the future of media yesterday

MLab Day 1: What marketers think of the future of media

Marketers from Uniqlo, Fiat Chrysler, GSK and Mortgage Choice share their thoughts on the first day of Group M's MLab tech exhibition.

Radio: Numbers start to settle leaving rivals scrapping for fine margins yesterday

Radio: Numbers start to settle leaving rivals scrapping for fine margins

Sydney breakfast pendulum swings, Melbourne remains tight. ARN still strong but others picking it off in Perth, Adelaide and Brisbane. Nova rises in the west. See all the latest radio ratings here.

GE hires Jeff Goldblum to play Jeff Goldblum in ad about how lighting helped him be the great Jeff Goldblum yesterday

GE hires Jeff Goldblum to play Jeff Goldblum in ad about how lighting helped him be the great Jeff Goldblum

As the headline suggests, GE's latest foray following its light bulb moment of reinvention involves Jeff Goldblum

No TV: Google touts YouTube stars in campaign push for brand dollars 2 days ago

No TV: Google touts YouTube stars in campaign push for brand dollars

Google is ramping up its push for brand dollars. The second biggest search engine in the world has launched an advertising campaign pushing the YouTube stars that it is now touting to brand marketers. Interestingly, TV is not on the schedule.

Messina skips paid ads for two scoops of social yesterday

Messina skips paid ads for two scoops of social

Local brand claims paid advertising is a waste of money, so just how has Messina made social pay?

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