Anti-theft device: IAB steps up ad fraud fight with protection paper

Anti-theft device: IAB steps up ad fraud fight with protection paper 3 hours ago

The IAB has put out a paper on ad fraud, defining the ways in which “nefarious entities” skim away brand dollars by generating false ad views, clicks and site visits using programs created explicitly to defraud.

Campaigns

Meet the creatures of the night

Meet the creatures of the night

'Let the woman rest, or you will be damned'. You have been warned.

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Stunt man tests Van Heusen's limits

Stunt man tests Van Heusen's limits

Aussie stunt man Nash Edgerton scales buildings for menswear brand Van Heusen.

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The legend of Darren and the talking fish

The legend of Darren and the talking fish

A desperate fish escapes certain rot when an actual legend saves the day for Darren.

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Are you tough enough?

Are you tough enough?

Get ready to test your mettle at the third AdNews Challenge – including a brand new course and challenges for 2014.

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Turnbull: No deregulation until there is consensus 1 hour ago

Turnbull: No deregulation until there is consensus

Minister for Communications, Malcolm Turnbull said there would be no deregulation of the media ownership rules until there was consensus in the media industry.

Miller warns the old approach to marketing newspapers is failing 2 hours ago

Miller warns the old approach to marketing newspapers is failing

Faced with declining ad revenues newspapers need to stop telling the world how great they are and start showing how they can work hand in hand with other media to create great campaigns.

Snapchat eyes brand dollars 1 hour ago

Snapchat eyes brand dollars

Snapchat, the mobile app that allows users to send messages that disappear after up to ten seconds, is planning to bring in brand advertising.

ABC gives free kick to commercial news sites with new link strategy 1 hour ago

ABC gives free kick to commercial news sites with new link strategy

Commercial news outlets will get a free kick from the ABC after the public broadcaster launched a service providing links to stories on commercial sites from it's own pages.

The wrap on changes at Rapp Sydney 53 minutes ago

The wrap on changes at Rapp Sydney

Scott Smith has been Rapp Sydney’s creative director for sixteen years. That changed today.

Mobile and social driving Southern Cross digital growth 2 hours ago

Mobile and social driving Southern Cross digital growth

Mobile supporting social feeds has emerged as a key platform for Southern Cross Austereo as its digital head reveals the broadcaster's key to future success.

Red Bull becomes trading currency 3 hours ago

Red Bull becomes trading currency

Red Bull takes brand value to another level and challenges teams to complete a 5-day cashless trek trading cans for food, hotels and travel.

Final instalment of Cleo Agency Bachelor hopefuls 3 hours ago

Final instalment of Cleo Agency Bachelor hopefuls

Three of the boys we've been ego-boosting for the last 10 days will be named as finalists tomorrow - here's the last three contestants from UM, Carat and Starcom.

Crikey leak on News Corp figures sets tongues wagging but Clarke unflustered 3 hours ago

Crikey leak on News Corp figures sets tongues wagging but Clarke unflustered

The revelation of the scale of the downturn at News Corp under the final year of Kim Williams' stewardship by online publisher Crikey has set industry tongues wagging.

Palmer still threatening to launch rival to The Australian, and News Corp whistleblower site 2 hours ago

Palmer still threatening to launch rival to The Australian, and News Corp whistleblower site

Clive Palmer continues to threaten to launch a whistleblower website for News Corp journalists as well as a paper called The Australasian Times. But the PUP leader remains tight-lipped on launch dates, or any detail.

The unstoppable Block Glasshouse pushes The Bachelor and cop shows aside 4 hours ago

The unstoppable Block Glasshouse pushes The Bachelor and cop shows aside

Nine led the pack in the free-to-air battle last night, taking out the top three most-watched programs with news and The Block Glasshouse.

Cummins&partners seals Tupperware deal 4 hours ago

Cummins&partners seals Tupperware deal

Cummins&partners has sealed the deal with Tupperware, taking on creative duties for the food container brand.

AdLand takes the Ice Bucket Challenge: Cummins you're next 20 hours ago

AdLand takes the Ice Bucket Challenge: Cummins you're next

BCM Partnership has taken the Ice Bucket Challenge and has called on some industry big wigs to follow suit.

Optus marketing boss Rosenberg exits yesterday

Optus marketing boss Rosenberg exits

Telco's head marketer is making a move.

Carat retains Woolworths media account yesterday

Carat retains Woolworths media account

Woolworths has decided to stick with Carat as its media agency of record with the Dentsu-owned unit retaining its biggest client. The three agencies vying for the business have been informed of the retailer's $240million decision

Fujitsu: CSR strategy is weak without marketing input 6 hours ago

Fujitsu: CSR strategy is weak without marketing input

Businesses talk about transparency, but without marketing support, sustainability and CSR efforts are less likely to have an impact on the business, according to Fujitsu.

Outdoor thinks outside the box yesterday

Outdoor thinks outside the box

Mini Monopoly houses, tricks of the eye and more puns than you can shake a stick at. Some of the latest out-of-home advertising Down Under is worthy of a double take.

Lend Lease appoints 303Lowe yesterday

Lend Lease appoints 303Lowe

Lend Lease has appointed 303Lowe to take over its community portfolio as well as lead a major brand initiative.

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