Ford launches global creative review

Ford launches global creative review 4 hours ago

Ford is one of WPP's largest clients with an estimated ad spend of about US$4.3 billion globally. Its agency is WPP's Global Team Blue, formerly known as Blue Hive.

Campaigns

Holden takes humourous route in first Monkeys work from Ant Keogh

Holden takes humourous route in first Monkeys work from Ant Keogh

The quirky ad for the Colorado gives new meaning to 'man vs beast'.

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Suncorp sees the sunnier side of life in latest campaign

Suncorp sees the sunnier side of life in latest campaign

Over the next 12 months, Suncorp with continue to roll out the creative position nationally across its full range of banking, insurance and investment products and services.

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Boost puts the squeeze on customers with second VR app

Boost puts the squeeze on customers with second VR app

The ‘Find the Fruit’ app will be rewarding players with over $3.7 million worth of prizes, including 1000 free Boosts a day.

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Opinion

King Kong founder Sabri Suby
King Kong founder Sabri Suby

Why you can't buy digital evolution

Digital marketing agencies are laughing all the way to the bank as traditional marketing organisations just don't seem able to evolve their business to include digital channels without a digital agency takeover, writes Sabri Suby.

International Creative Services MD Anne Miles
International Creative Services MD Anne Miles

Closing the gap between strategy and execution

With a mission to close the gap between strategy and the creative execution, Anne Miles MD of International Creative Services hosted a research project to determine how the creative industries can produce more effective work, more consistently.

Spinach co-founder and CEO Craig Flanders
Spinach co-founder and CEO Craig Flanders

Full service is more than just a bloody buzzword

Spinach's Craig Flanders has a bee in his bonnet about agencies calling themselves full service. He says Aussie agencies have a habit of "slapping on the worlds full-service" without even knowing what it means.

10 reasons why you should be at the AdNews Media + Marketing Summit yesterday

10 reasons why you should be at the AdNews Media + Marketing Summit

Taking place on May 4 at The Eternity Playhouse, this is one event you can't afford to miss and here's why.

Leaked WPP memo says holding company won't be broken up yesterday

Leaked WPP memo says holding company won't be broken up

WPP’s new interim leader Mark Read has issued a memo to the company’s 200,000 employees reassuring them it won’t be broken up and sold for parts.

Email marketing campaign slammed for ‘blackmailing’ attempt yesterday

Email marketing campaign slammed for ‘blackmailing’ attempt

A Brisbane clothing brand has come under fire for a marketing email that jokingly threatened its customers with blackmail.

Zoo Sydney in liquidation despite founder's counter claims yesterday

Zoo Sydney in liquidation despite founder's counter claims

Independent agency Zoo Group formally closed its Canberra office last week and now it’s been revealed its Sydney office entered into liquidation in February.

Legendary Nine sports broadcaster Darrell Eastlake passes away yesterday

Legendary Nine sports broadcaster Darrell Eastlake passes away

Eastlake's booming voice and boundless enthusiasm lit up Wide World of Sports coverage in the 80s and 90s, including rugby league, motorsport and the Commonwealth Games.

Honey Badger's Bachelor fame sees Tradie underwear sales rocket yesterday

Honey Badger's Bachelor fame sees Tradie underwear sales rocket

Sales in the underwear brand Tradie spiked by double-digit figures when its ambassador was revealed as Ten's next Bachelor. AdNews speaks to the brand's founder to find out more.

Movers & Shakers: WPP, GroupM, The Monkeys, Ten yesterday

Movers & Shakers: WPP, GroupM, The Monkeys, Ten

It's hard to keep up with all the latest moves across media, marketing and advertising, so we've made a list. Check out the biggest moves in adland this week.

VW could review creative in Australia as part of global shift yesterday

VW could review creative in Australia as part of global shift

Volkswagen Group’s global creative review could reach Australia and could impact the auto brand’s relationship with its Australian creative agency, DDB Sydney.

Young Guns: Initiative partnerships executive Nick Archer 2 days ago

Young Guns: Initiative partnerships executive Nick Archer

Nick Archer believes the biggest challenge in the industry is burning out, he loves the famous Panda Cheese ad and in five years if he's not in advertising, he'll be at Tomorrowland.

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