Vodafone appoints GroupM to create Team Red unit 3 hours ago

Vodafone appoints GroupM to create Team Red unit

GroupM will create the dedicated Team Red unit in Australia to bring the brand in line with the rest of the global business.

Coke taps Michelle Jenneke for local Olympics push 4 hours ago

Coke taps Michelle Jenneke for local Olympics push

Coca-Cola has enlisted Australian hurdler Michelle Jenneke to front its local Olympic marketing push, in the lead up to the games in Rio.

Verizon acquires Yahoo; 'options' for local JV 6 hours ago

Verizon acquires Yahoo; 'options' for local JV

Verizon has bought online player Yahoo for USD$4.8 billion. Locally for Yahoo7 it's business as usual, but in the coming months Seven may chose to evaluate its options surrounding the JV.

The Economist to grow experiential marketing in Australia 5 hours ago

The Economist to grow experiential marketing in Australia

In the last 12 months The Economist has garnered more than 20,000 subscriptions from experiential marketing, with a conversion rate of 65%.

Bauer’s biggest data play disguised as rewards program 6 hours ago

Bauer’s biggest data play disguised as rewards program

In a bid to overcome barriers to purchase and build a consumer database for ongoing targeted campaigns, Bauer Media's loyalty app has been going from strength to strength.

Seven names Olympic ad partners, boosts reach with Twitter Amplify 14 hours ago

Seven names Olympic ad partners, boosts reach with Twitter Amplify

Launch advertisers signed on with Seven include McDonald's, Qantas, Harvey Norman, Samsung, Woolworths and more.

M&C Saatchi brings PR into the fold, rebrands Bang PR 23 hours ago

M&C Saatchi brings PR into the fold, rebrands Bang PR

M&C has unveiled its newly renamed PR agency Hidden Characters and a new philosophy to navigate the 'murky' world of PR.

Ikon sues client for non-payment amid counter claims of 'dishonest conduct' yesterday

Ikon sues client for non-payment amid counter claims of 'dishonest conduct'

Media transparency could be flaring up again as Ikon is accused of 'misleading and dishonest' conduct by a client it is suing for nearly $1m of unpaid fees. Suggestions of rebates, kickbacks and more.

Pokémon Go: Game of the future or fad? yesterday

Pokémon Go: Game of the future or fad?

AdNews in-depth: It's arguably the biggest mobile game in history and only continues to gain traction as it rolls out globally.

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