Mondelez teams fighting each other over mobile start-ups (in a good way)

Mondelez teams fighting each other over mobile start-ups (in a good way) 9 hours ago

Mondelez marketing units for brands including Cadbury, Philadelphia and belVita have faced off over which tech start-ups they will partner.

Campaigns

Last writes?

Last writes?

Budding writers are urged to embrace their spooky side and get involved with the Melbourne Writers Festival in a mass writing project.

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Every Day is Day One

Every Day is Day One

No two days are the same on a surfboard. Samsung Mobile's new arty spot marks its partnership with the ASP.

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What would you do if you won big?

What would you do if you won big?

Lotto NZ promises to turn your life around with a little Spanish spice.

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Today is the day

Today is the day

Thousands of new babies, millions of anniversaries and millions more birthdays will all happen today. And every day.

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Ex-Fairfax metro CEO Jack Matthews buys into digital startup 9 hours ago

Ex-Fairfax metro CEO Jack Matthews buys into digital startup

Former Fairfax metro media boss and digital guru Jack Matthews has made his first foray back into the Australian market, taking a stake in emerging loyalty program Rewardle.

Mitchells replaces OMD as Open Universities' star pupil 9 hours ago

Mitchells replaces OMD as Open Universities' star pupil

Mitchells has picked up the media account for Open Universities Australia, following a pitch.

MasterChef and Commonwealth Games cook up a rare victory for Ten 10 hours ago

MasterChef and Commonwealth Games cook up a rare victory for Ten

A stellar show from MasterChef Australia and a strong performance by the Commonwealth Games coverage saw Ten claim victory as the most-watched free-to-air channel last night.

Supercheap takes on Doritos creating its own Crash the Super Bowl campaign 9 hours ago

Supercheap takes on Doritos creating its own Crash the Super Bowl campaign

Supercheap Auto has unashamedly ripped off Doritos hugely successful Crash the Super Bowl campaign asking fans of the auto brand to create an ad to air during the Supercheap Auto Bathurst 1000.

Glass half full for CUB as beer sales decline 10 hours ago

Glass half full for CUB as beer sales decline

We're not drinking enough beer and it's Tony Abbott's fault. A fall in sales and volume at CUB is down to the impact of the Federal Budget, says owner SABMiller.

Celebrity chefs peaking as amateur foodies gain traction 10 hours ago

Celebrity chefs peaking as amateur foodies gain traction

The food market is still cooking but Heston and Jamie Oliver will be sharing the limelight with amateur foodies as appetites shift.

Mondelez promotes Aus marketer to APAC role 10 hours ago

Mondelez promotes Aus marketer to APAC role

Ben Wicks has expanded his remit to head up the chocolate portfolio in the APAC region.

Telstra’s Andy Bateman says “no such thing as brand purpose” yesterday

Telstra’s Andy Bateman says “no such thing as brand purpose”

Westpac’s Lisa Ronson, Ten Network’s Russel Howcroft and Telstra’s Andy Bateman frontlined an AANA debate yesterday on one of the hot emerging global marketing themes: “brand purpose”.

How to come out on top of the 'Internet of Things' with content yesterday

How to come out on top of the 'Internet of Things' with content

When it comes to beating technological fragmentation it's not about the device rather the content strategy which is going to see brands come out on top.

Brands failing at publishing and 'super fan' tactics, should look at Lego yesterday

Brands failing at publishing and 'super fan' tactics, should look at Lego

Brands are wasting their time trying to be publishers and broadcasters. People don't have time to become super-fans and engage with them every day and that means marketers are wasting their money, reckons former Nestle CMO David Morgan.

MCN lines up 'multi-channel integration' for Qantas advertisers yesterday

MCN lines up 'multi-channel integration' for Qantas advertisers

Advertisers will be able to buy integrated packages of ads across Qantas in-flight as well as TV, online, mobile, outdoor, as well as Foxtel and Fox Sports, so why are industry insiders saying what MCN has promised Qantas is 'undeliverable'?

Thongs get a PR push as Pulse slips on Havaianas yesterday

Thongs get a PR push as Pulse slips on Havaianas

Thongs in need of PR as Pulse promises to promote Havaianas in creative ways.

Lamb lands at Intitiative yesterday

Lamb lands at Intitiative

Media agency Initiative has hired former TMS managing director Andrew Lamb as one of its new client partners.

Samsung's high-tech stadium seats put Wallabies fans in the hot seat yesterday

Samsung's high-tech stadium seats put Wallabies fans in the hot seat

Samsung's multi-million dollar SlideLiner stadium activation offers fans best view of the Wallabies ARU games with a couch that moves along the sidelines of the game and puts fans on the pitch.

Diageo and Leos seek 'fearless future game-changers' yesterday

Diageo and Leos seek 'fearless future game-changers'

Year two of The Nest internship is opening its doors and the agency client partnership is looking for the next generation of super-suits and mega-marketers.

Spotify tunes up for Splendour festival push 2 days ago

Spotify tunes up for Splendour festival push

Spotify's first major multichannel activation kicks of at Splendour in the Grass with free wifi, freebies and a concierge to help fans lug their luggage and pimp out their campsite.

AOL makes programmatic play for bigger slice of ad dollars 2 days ago

AOL makes programmatic play for bigger slice of ad dollars

AOL is putting all of its reserved inventory into its demand side platform and opening up ad space to trading desks and brands so that they can automate buying via a self serve model. It's after a bigger piece of the action.

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