Facebook bets on Google AMP integration to increase Instant Articles adoption 1 hour ago

Facebook bets on Google AMP integration to increase Instant Articles adoption

Facebook is looking to lure publishers back to Instant Articles by offering an integration with Google AMP pages.

House Rules builds audience, cracks 1.1 million viewers 1 hour ago

House Rules builds audience, cracks 1.1 million viewers

The show was ahead of both Nine's The Voice and Ten's MasterChef, as well as Nine News Sunday.

Publicis Groupe forms full-service agency for P&G UK 2 hours ago

Publicis Groupe forms full-service agency for P&G UK

The move is part of a global streamlining strategy announced by the world's largest advertiser as it looks to simplify its agency model and slash costs. It should not affect MediaCom's relations with P&G in Australia.

Optimism, collaboration and diversity: 72andSunny founder shares tips 2 hours ago

Optimism, collaboration and diversity: 72andSunny founder shares tips

Embrace ideological diversity, collaborating selfishly and think optimistically - 72andSunny founder Glenn Cole shares his philosophy.

Exploring the myths around Gen Z 2 hours ago

Exploring the myths around Gen Z

Young Australians have more disposable income and brand affinity than previously thought, according to a new study by Ooh!Media and Junkee Media.

News Bulletin: Brands do Vivid; KFC inks rugby deal; News Corp works assets 2 hours ago

News Bulletin: Brands do Vivid; KFC inks rugby deal; News Corp works assets

In news: Rugby League secures KFC; News Corp's new offering shows the value of the ARM acquisition and Tonic Health Media acquires pharma screens.

How to deal with controversial influencers 3 hours ago

How to deal with controversial influencers

Influencer marketing has become a thriving industry in the past five years, but the marketing tactic doesn't come without risks. Check out this podcast which explores the possible brand dangers ahead.

Network Ten chief brand lead exits for CMO role at Deloitte 4 hours ago

Network Ten chief brand lead exits for CMO role at Deloitte

"Deloitte's capability in digital is far beyond anything I have seen in a marketing services agency or advertising group," says Matt McGrath, who was also CEO at Y&R for four years.

'Thanks advertising it's been a wild ride': M&C Saatchi’s Tom McFarlane joins AWARD Hall of Fame 2 days ago

'Thanks advertising it's been a wild ride': M&C Saatchi’s Tom McFarlane joins AWARD Hall of Fame

“Tom has had an impact like no other creative leader over the past three decades. His credentials span building M&C Saatchi into a creative powerhouse, many of the strongest and longest-running campaigns for so many famous brands."

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