Why Universal Music says dark social is the future, not Facebook, Twitter

Why Universal Music says dark social is the future, not Facebook, Twitter 12 hours ago

Universal Music’s marketing director Nathan Thompson thinks the long flirt brands have had with social networks like Facebook and Twitter for building communities will last but a few years.

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Happy Birthday Sunday Telegraph

Happy Birthday Sunday Telegraph

News Corp's Sunday Telegraph has turned 75, and is celebrating with a song.

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Guess who bought a Jeep this year?

Guess who bought a Jeep this year?

Christmas is a busy time for everyone, but no one more so than Santa. Luckily, he's ungraded his sleigh this year.

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Listen up: Radio sells

Listen up: Radio sells

The most successful people are great listeners, which is why you should get onto radio. That's the message of Fairfax Radio's latest push as it challenges perceptions on radio advertising.

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Rubicon Project beefs up: is guaranteed programmatic the next wave? 15 hours ago

Rubicon Project beefs up: is guaranteed programmatic the next wave?

Programmatic acquisitions and ad tech company consolidations - are Rubicon Project’s latest moves a sign of things to hit the wider industry?

ABC cuts 400 jobs, plots $20m digital fund 13 hours ago

ABC cuts 400 jobs, plots $20m digital fund

The ABC to cut 400 jobs and regional services but is committing to digital despite the cuts.

Boom time for online ad spend – but don't rest on your laurels 13 hours ago

Boom time for online ad spend – but don't rest on your laurels

Online ad spend is up 16%, as well as growth in classified advertising and mobile, but hold up, more needs to be done says Mnet's CEO.

Heineken crowned Cannes Creative Marketer of the Year 14 hours ago

Heineken crowned Cannes Creative Marketer of the Year

Heineken has been named 2015 Cannes Lions Creative Marketer of the Year, claiming the award for the second time.

Beyond Facebook: Step into dark social 14 hours ago

Beyond Facebook: Step into dark social

Brands are missing ad opportunities by ignoring dark social, claims RadiumOne, as up to 90% of sharing isn't on social platforms like Facebook. Australian brands need to take note.

Newspaper inventory to be bought online for the first time 14 hours ago

Newspaper inventory to be bought online for the first time

The newspaper industry backed by its industry body, The Newspaper Works, has launched a private online exchange to buy print advertising, named Bid on Print.

Parents call foul play on Coke's marketing to kids 14 hours ago

Parents call foul play on Coke's marketing to kids

Australian parents have given Coke and Powerade a red card for a promotion incentivising kids sports clubs to consume 387 bottles of the drink – or 13kg of sugar – for a basketball.

AnalogFolk wins a2 Milk 14 hours ago

AnalogFolk wins a2 Milk

The a2 Milk Company has awarded AnalogFolk its global digital marketing account following a competitive pitch process against undisclosed agencies.

Calling all industry MoBros - send us your pics last week

Calling all industry MoBros - send us your pics

Are you doing your bit for Movember? Fantastic! We want to hear all about it.

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