MCN to launch automated ad trading system in April

MCN will launch an automated ad trading system next year. While TV networks have been resistant to programmatic trading for traditional spots, Mark Frain said the $30 million system will be running by April. more »

Programmatic: the machines are coming, but they come in peace

Media Sales Summit panel: Buying and Selling

Media heavyweights lined up yesterday to try and reassure media salespeople the machines would not take their jobs. It's all about evolution, they said. more »

Mitchells and OMD WA retain WA Government

Mitchell & Partners and OMD WA have been re-appointed to the West Australian Government media account after a competitive pitch. more »

60-second briefing: We read the papers so you don't have to

You know the drill. A round up of the papers, right here. Today's snippet stars are Myer, Holden, Seven, Nine, Cricket Australia and spruiking's Tom Waterhouse. more »

Offspring makes reasonable return but Nine still on top

The highly publicised return of Ten's local drama Offspring has debuted to an audience of 868,000 metro viewers. But Nine won the night with popular shows including A Current Affair and The Block: Sky High. more »

Kurt Burnette, Henry Tajer and Ed Harrison.

Fairfax, Seven scoop top gongs in the 'only' awards you don't have to pay to enter

Yesterday's Media Sales Summit saw the inaugural Media Company and Media Brand of the Year Awards handed out, with Fairfax and Seven taking the top honours. more »

Top five parody ads

Havas Worldwide's John Perry gives us a spin on his favourite parody ads of all time. more »

AAMI, GIO: 'Too much hype' around big data

Suncorp's top marketer, Mark Reinke, will declare there is too much hype around big data and analytics at tomorrow's annual Connect conference staged by the AANA in Sydney. more »

Son of Singo blasts radio reporting, threatens to sue Fairfax and AdNews

MRN director Jack Singleton has blasted the media for misreporting radio statistics and said both newspapers and radio stations "should be sued" for painting 2DayFM as top dog. more »

Sunita Gloster (new AANA CEO) and Inese Kingsmill (AANA chair)

Sunita Gloster is new AANA chief executive

The Australian Association of National Advertisers has appointed Omnilab Media boss Sunita Gloster as chief executive. Gloster's tenure will commence on 10 June, replacing acting CEO Alina Bain. more »

COMMENT: McIntyre - Kurt Burnette or Rohan Lund new Seven Network CEO?

Was there enough of a tip from Kerry Stokes in this morning's conference call with journalists to expect Kurt Burnette will get the gig replacing the $2.6 million man, Tim Worner, as Network Seven boss? more »

Naked adds Hush Puppies and Clarks creative to roster

Hush Puppies. Source: Hush Puppies' website.

Naked Communications Melbourne office has extra spring in its step after winning the Hush Puppies and Clarks footwear creative account. It's a decent win for the new MD. more »

Facebook: Our users can take more ads, truckloads more

If you're thinking advertising volumes on Facebook must be close to its threshold, you'd be flat out wrong. Facebook's global head of measurement told AdNews users can take a whole lot more... more »

latest jobs »

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Hi there - are you looking for a boost in your career? Want to work somewhere that stands out from its competition? Good, read on....

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latest campaigns »

BT Financial Group 'Back in the Day'
MercerBell

Axe 'Good Hair Gets the Girl'
BBH London
The Surfrider Foundation 'Rise Above Plastic'
Arnold Furnace
McDonald's 'Loose Change Menu: Trolley'
DDB Sydney
Gumtree 'Tradie Drop In'
Storyhead
NRMA 'Celebrating 85 Years'
Whybin/TBWA

opinion »

OPINION: The disconnect between brands, agencies and customers

Without proper access to brands' internal sales data, agencies are swimming blind and customers ultimately lose out, writes Avrill D'Costa.

latest comments

2:57PM

"Finally. Some sensible thinking around big data. John Hegarty said it all recently in Ad Age "It's because I'..."
Kate Richardson on AAMI, GIO: 'Too muc...

6:19PM

"Cume figure or average audience! That's the question here."
DTM on Son of Singo blasts radio report...

5:21PM

"It's hardly surprising that a Fairfax outlet tried to ignore the elephant in the room, but AdNews should have ..."
Mike Jacobson on Son of Singo blasts ra...

2:26PM

"at last truth in advertising"
Griffo on Son of Singo blasts radio rep...

2:20PM

"Thanks for the note, tvguide. The list is provided by Google and is their leaderboard run in conjunction with ..."
Damian on Dove flies away with the spoi...

2:15PM

"I think this young fella is right in what he's saying. Why can't we look at it as total audience as well?"
Sherman Potter on Son of Singo blasts r...

1:51PM

"I kind of see his point, it would be like this publication constantly being ignored as the true number one, wh..."
Not from 2GB on Son of Singo blasts rad...

1:44PM

"PHD are responsible for both PepsiCo and Air New Zealands media"
tvguide on Dove flies away with the spo...