Mondelez teams fighting each other over mobile start-ups (in a good way) 9 hours ago
Mondelez marketing units for brands including Cadbury, Philadelphia and belVita have faced off over which tech start-ups they will partner.
Budding writers are urged to embrace their spooky side and get involved with the Melbourne Writers Festival in a mass writing project.
Every Day is Day One
No two days are the same on a surfboard. Samsung Mobile's new arty spot marks its partnership with the ASP.
What would you do if you won big?
Lotto NZ promises to turn your life around with a little Spanish spice.
Today is the day
Thousands of new babies, millions of anniversaries and millions more birthdays will all happen today. And every day.
Having balls in the creative department when you don't have any
Women have a uterus, and most of them want to put it to use sooner or later. Whybin/TBWA's Cannes-winning copywriter Tara Ford on women, babies and inner cojones within advertising agencies.
A Heads Up to the Ad Industry
Michael Godwin of JWT Melbourne says our industry claim to be a ‘people business’, yet when it comes to really looking after the well being of those people, we’re woefully inadequate.
Real insight is born from real hatred
Criticism and outrage on Twitter can actually be good news for a brand, as Play's Tom Sanders explains.
IKEA, H&M and Virgin: Where does collaborative consumption leave your brand?
Havas has done a big study. It suggests, among other things, the end of the $5 Target T-shirt. Shoppers they are a changing, but are brands changing with them, asks Phil Johnston.
Ex-Fairfax metro CEO Jack Matthews buys into digital startup 9 hours ago
Former Fairfax metro media boss and digital guru Jack Matthews has made his first foray back into the Australian market, taking a stake in emerging loyalty program Rewardle.
Mitchells replaces OMD as Open Universities' star pupil 9 hours ago
Mitchells has picked up the media account for Open Universities Australia, following a pitch.
MasterChef and Commonwealth Games cook up a rare victory for Ten 10 hours ago
A stellar show from MasterChef Australia and a strong performance by the Commonwealth Games coverage saw Ten claim victory as the most-watched free-to-air channel last night.
Supercheap takes on Doritos creating its own Crash the Super Bowl campaign 9 hours ago
Supercheap Auto has unashamedly ripped off Doritos hugely successful Crash the Super Bowl campaign asking fans of the auto brand to create an ad to air during the Supercheap Auto Bathurst 1000.
Glass half full for CUB as beer sales decline 10 hours ago
We're not drinking enough beer and it's Tony Abbott's fault. A fall in sales and volume at CUB is down to the impact of the Federal Budget, says owner SABMiller.
Celebrity chefs peaking as amateur foodies gain traction 10 hours ago
The food market is still cooking but Heston and Jamie Oliver will be sharing the limelight with amateur foodies as appetites shift.
Mondelez promotes Aus marketer to APAC role 10 hours ago
Ben Wicks has expanded his remit to head up the chocolate portfolio in the APAC region.
Telstra’s Andy Bateman says “no such thing as brand purpose” yesterday
Westpac’s Lisa Ronson, Ten Network’s Russel Howcroft and Telstra’s Andy Bateman frontlined an AANA debate yesterday on one of the hot emerging global marketing themes: “brand purpose”.
How to come out on top of the 'Internet of Things' with content yesterday
When it comes to beating technological fragmentation it's not about the device rather the content strategy which is going to see brands come out on top.
Brands failing at publishing and 'super fan' tactics, should look at Lego yesterday
Brands are wasting their time trying to be publishers and broadcasters. People don't have time to become super-fans and engage with them every day and that means marketers are wasting their money, reckons former Nestle CMO David Morgan.
MCN lines up 'multi-channel integration' for Qantas advertisers yesterday
Advertisers will be able to buy integrated packages of ads across Qantas in-flight as well as TV, online, mobile, outdoor, as well as Foxtel and Fox Sports, so why are industry insiders saying what MCN has promised Qantas is 'undeliverable'?
Thongs get a PR push as Pulse slips on Havaianas yesterday
Thongs in need of PR as Pulse promises to promote Havaianas in creative ways.
Lamb lands at Intitiative yesterday
Media agency Initiative has hired former TMS managing director Andrew Lamb as one of its new client partners.
Samsung's high-tech stadium seats put Wallabies fans in the hot seat yesterday
Samsung's multi-million dollar SlideLiner stadium activation offers fans best view of the Wallabies ARU games with a couch that moves along the sidelines of the game and puts fans on the pitch.
Diageo and Leos seek 'fearless future game-changers' yesterday
Year two of The Nest internship is opening its doors and the agency client partnership is looking for the next generation of super-suits and mega-marketers.
Spotify tunes up for Splendour festival push 2 days ago
Spotify's first major multichannel activation kicks of at Splendour in the Grass with free wifi, freebies and a concierge to help fans lug their luggage and pimp out their campsite.
AOL makes programmatic play for bigger slice of ad dollars 2 days ago
AOL is putting all of its reserved inventory into its demand side platform and opening up ad space to trading desks and brands so that they can automate buying via a self serve model. It's after a bigger piece of the action.
In other news...
- Ten still selling Glasgow but Aussie gold may bring ads 8 hours ago
- Smartwatches are going to get real, real soon 10 hours ago
- Facebook mobile ads now 62% of all ad revenue, Australia strong yesterday
- The Voice Kids audience plummets by half yesterday
- Lynx goes for a respray with blockbuster Monday mayhem yesterday
- Dendy readies for VOD launch with new distribution partners 2 days ago
- $10m extra tourism marketing spend worth $300m to Australia: report 2 days ago