Federal Government confirms $100m+ media review this year

Federal Government confirms $100m+ media review this year 11 hours ago

This year's largest media pitch will begin in the final quarter of 2017. All media agency groups will be eyeing the Federal Government account, which had a media budget of $175 million in the past year.

Campaigns

KFC brings the bird to the bush

KFC brings the bird to the bush

KFC flies into the Aussie outback for its latest campaign with Ogilvy Sydney.

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Holden unveils Attenborough-esque mocumentary for shark week

Holden unveils Attenborough-esque mocumentary for shark week

There's something lurking inside the Holden Astra and it feeds on a diet of broken sunnies and hastily stowed fast food wrappers.

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Making the future real with Volkswagen

Making the future real with Volkswagen

Volkswagen, PHD and DDB are cruising into the future, and you're invited to jump in the driver's seat.

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Opinion

Arvind Hickman
Arvind Hickman

TV shows like The Bachelor can ill afford to whitewash in 2017

Out of 22 contestants hand picked for The Bachelor, not a single one appears to be from an Asian background – our largest source of immigrants and now an important part of this country's genetic DNA.

Adobe director of transformation and digital strategy Mark Henley
Adobe director of transformation and digital strategy Mark Henley

Is creativity exclusive to humanity?

Are humans just a very complex set of algorithms in the wider context of evolution and is creativity therefore something only humans have access to? Adobe's director of transformation Mark Henley explores.

Guinness World Records senior vice president Nadine Causey
Guinness World Records senior vice president Nadine Causey

Adapt or die says book publisher turned multimedia beast: Guinness World Records

The book itself holds a world record, as the best-selling copyrighted book of all time, but how are traditional publishing brands keeping themselves relevant in an increasingly digitalised world? Its SVP Nadine Causey explores.

Shark Tank star Naomi Simson to 'revolutionise digital marketing' with AI 3 hours ago

Shark Tank star Naomi Simson to 'revolutionise digital marketing' with AI

Following the exit of RedBalloon CEO Nick Baker, as well as firm's CMO, the company's founder and Shark Tank star Naomi Simson says big plans are afoot to shake-up digital marketing as it secures exclusive rights for an AI marketing platform.

Young Guns: Columbus Brisbane group business director Tobey Bower 8 hours ago

Young Guns: Columbus Brisbane group business director Tobey Bower

Hi musical tastes are forever trapped in his teenage years and his personal motto is 'less is more'.

McCafé, VW, Domain, CUB and more back The Block 11 hours ago

McCafé, VW, Domain, CUB and more back The Block

The Block is returning in 2017 with 'record' sponsorship from Domain, McCafe and newcomers Volkswagen and CUB.

SoundCloud closes Australian office 11 hours ago

SoundCloud closes Australian office

SoundCloud is set to close its Australian office as of tomorrow (Fri), less than a year after it announced its strong intentions to take aim at the market and work with more brands.

Abs, 'putrid dresses' and police drama kick off Ten's ratings darling - The Bachelor 12 hours ago

Abs, 'putrid dresses' and police drama kick off Ten's ratings darling - The Bachelor

The Bachelor is back winning the hearts of Australians, premiering with a strong launch and its fair share of drama last night.

Melbourne, don't miss the Media + Marketing Summit: One week to go 12 hours ago

Melbourne, don't miss the Media + Marketing Summit: One week to go

With speakers from top brands including Holden, ANZ Bank, Lenovo, Carlton United Breweries, Universal Music and Mondelez, plus Mark Ritson, Adam Ferrier and Father Bob Maguire, don't miss out on the first ever Melbourne Media + Marketing Summit.

Five easy ways to use mindfulness to beat burnout 13 hours ago

Five easy ways to use mindfulness to beat burnout

Here are five simple ways to reduce stress and beat burnout in the busy media and advertising world.

Print ads boost brand trust 13 hours ago

Print ads boost brand trust

A Magazine Networks study has found the brands that included print magazines in their media mix saw a 22% uplift in brand trust, a 55% increase in brand favourability and a 29% lift in purchase intent.

Blue 449 wins Pernod Ricard media pitch 13 hours ago

Blue 449 wins Pernod Ricard media pitch

The Publicis Media's 'open source' agency beat incumbent Vizeum, Maxus and Atomic 212 to the business, which includes media buying, planning and social.

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