Peter Barrie joins Sensis to found in-house digital agency

Peter Barrie joins Sensis to found in-house digital agency 1 hour ago

Sensis has taken digital in-house and will eventually start to pitch for search and display business as a standalone digital agency. The marketing services business has hired former MediaCom Melbourne boss Peter Barrie to run the agency, called Found.

Campaigns

Samsung slings mud at Apple iPhone

Samsung slings mud at Apple iPhone

It doesn't take a genius to see that Samsung is not impressed with Apple's latest iPhone.

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Virgin helps customers ask R U OK?

Virgin helps customers ask R U OK?

While awareness of mental illness is slowly growing in Australia, asking the question “are you ok” can be a difficult and confronting process.

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JWT doing the right thing with RAC

JWT doing the right thing with RAC

There are bad people out there who do the wrong thing. RAC doesn't want to be like that.

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Feel Small Again amongst the Mountains

Feel Small Again amongst the Mountains

Get amongst the mountains with Scenic World's latest Blue Mountains campaign.

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Tapit thanks Apple for finally entering the NFC game

Tapit thanks Apple for finally entering the NFC game

It's been 35 years since Apple ran an ad snarkily thanking IBM for finally joining them in building PCs. Now Tapit has recreated it in a dig at Apple's NFC move.

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Fairfax pushes its digital ad units to fight revenue falls 2 hours ago

Fairfax pushes its digital ad units to fight revenue falls

Trade marketing campaign and new site aims to advertise Fairfax's digital advertising options to advertisers to boost revenue.

Sydney Morning Herald still number one according to EMMA 2 hours ago

Sydney Morning Herald still number one according to EMMA

The Sydney Morning Herald is not only number one when it comes to the latest Nielsen Online numbers, the Fairfax Media owned paper also has the highest total audience according to readership metric emma.

The Monkeys win Bingle 1 hour ago

The Monkeys win Bingle

Challenger car insurance brand Bingle takes on the Monkeys for creative duties after a pitch.

Media Wrap: Foxtel planned Ten takeover | Google targets youth viewers | Nine eyes outdoor 2 hours ago

Media Wrap: Foxtel planned Ten takeover | Google targets youth viewers | Nine eyes outdoor

A quick rundown on what today's national media sections covered.

MCN hits back at YouTube's TV play, set to launch tech platform to measure both media 2 days ago

MCN hits back at YouTube's TV play, set to launch tech platform to measure both media

As it pushes for a share of the spoils, MCN sales boss Mark Frain says YouTube shouldn't be compared to TV, and that the firm is developing a data platform to better prove the incremental reach of using both online video and TV in tandem.

Coke is world's top brand but Unilever is the smartest advertiser 3 days ago

Coke is world's top brand but Unilever is the smartest advertiser

Warc study, based on awards won, aims to benchmark commercial creativity and reflect strategic efficiency to reflect “the growing importance of strategic thinking and measurement rigour” in marketing.

UM named as top agency to work in Australia, and one of best places full stop 3 days ago

UM named as top agency to work in Australia, and one of best places full stop

UM has been named amongst the top places to work in the 2014 BRW best places to work list. GroupM owned units MediaCom, Mindshare and Maxus also ranked highly, as did OMD and Match. UM boss Mat Baxter said it showed hard work does not erode culture.

Atomic 212 picks up O'Brien and Marvel 2 days ago

Atomic 212 picks up O'Brien and Marvel

Independent agency Atomic 212 has taken two direct response-focused clients from PHD.

Smh.com.au takes top spot for audience, but news.com.au miles ahead in engagement 3 days ago

Smh.com.au takes top spot for audience, but news.com.au miles ahead in engagement

Smh.com.au was most read site in August, with about 4.9% greater reach than news.com.au. But the other Nielsen metrics tell a different story.

Digital ad fraud in Australia: The $400m question? 4 days ago

Digital ad fraud in Australia: The $400m question?

Digital ad fraud in Australia is "anywhere between 6% and 14%" of the total market. Inventory known to be 100% fraud is still being traded. The most premium sites are infected by bots. It's an easy racket and the industry is struggling to crack it.

Telstra and NRL launch interactive Finals app, Adam Good says beacons are next 3 days ago

Telstra and NRL launch interactive Finals app, Adam Good says beacons are next

Telstra creates digital shareable keepsakes as part of a NRL app campaign to celebrate the finals and trial app monetisation beyond banner ads. Next step in the stadium push is beacons, says Adam Good.

Data marketing boosted Australian economy by $20bn, reckon Google and PwC 2 days ago

Data marketing boosted Australian economy by $20bn, reckon Google and PwC

Google PwC report shows impact of data on the economy but contribution is being held back by a shortage of data talent that bridges the business world.

Singapore Airlines ties with Sound Alliance on native push to target millennials 3 days ago

Singapore Airlines ties with Sound Alliance on native push to target millennials

Youth publisher Sound Alliance and Singapore Airlines are giving aspiring journos an opportunity to become roving reporters.

ASB rules AAMI's dirty bath ad is clean 2 days ago

ASB rules AAMI's dirty bath ad is clean

AAMI's latest money saving campaign has been cleared despite complaints sharing bath water is 'revolting'.

Myer to put $50m into brand refresh, says better direct marketing doubled online sales 3 days ago

Myer to put $50m into brand refresh, says better direct marketing doubled online sales

As profit crashes 22% Myer sets sights on stronger branding and better marketing now that Clemenger is on board. Meanwhile, better digital direct marketing cited for 100% online sales growth.

King of the social geeks: There can be only one 4 days ago

King of the social geeks: There can be only one

First came the biggest search geek. Now a new breed rises. The biggest social geeks on the planet will go head to head to claim the crown. Their task? To do a quiz. A 20 question quiz about social media. Who will survive?

Clients lack bravery to pursue diversity in ads, cling to cliches 4 days ago

Clients lack bravery to pursue diversity in ads, cling to cliches

Advertising agencies may take most of the heat for a lack of diversity in media, but often it's that clients are too risk averse to take the leap.

Community TV wiped off map 4 days ago

Community TV wiped off map

The five metro stations prompted to move online after spectrum sold off to telcos, but claim this will result in permanent closure.

What if agency pitching was more like Tinder? 4 days ago

What if agency pitching was more like Tinder?

Pitching is relentless. Sometimes it's like dating to find the right client relationship. Dutch agency Woedend wondered what it would be like if pitching was more like Tinder. Swipe right for yes. Left for no.

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