Coke Life not a fizzer claims beverage giant 21 hours ago

Coke Life not a fizzer claims beverage giant

Coca-Cola hits back at Investment Bank Credit Suisse, after it estimated that Coke Life had fallen short of the beverage giant's other launches, Coke Zero and Vanilla Coke.

IPG advances programmatic TV buying efforts 21 hours ago

IPG advances programmatic TV buying efforts

"As an industry, we can be smarter with TV, where a giant portion of our clients’ media investment currently sits, and this partnership gets us there," says IPG's Henry Tajer.

M&C Saatchi bolsters digital ranks: makes two hires 22 hours ago

M&C Saatchi bolsters digital ranks: makes two hires

M&C Saatchi has boosted its digital ranks with the appointment of One Green Bean's Claire van Heyningen to group head of digital. Chris James also joins as group digital creative director.

ME launches “inside-out” rebrand 22 hours ago

ME launches “inside-out” rebrand

“This isn't just a tagline; it's an extensive inside-out rebrand building on our 21-year proud heritage of helping people get ahead."

Sydney Maxus exec on GroupM's San Francisco Tech Planet 22 hours ago

Sydney Maxus exec on GroupM's San Francisco Tech Planet

Programmatic is getting deeper, consumer research is the holy grail of marketing and streaming is the...

Looking back on the Digital NewFronts yesterday

Looking back on the Digital NewFronts

As the dust settles following the IAB Digital Content NewFronts, IAB CEO Alice Manners investigates the...

OMD wins Australian Red Cross Blood Service media yesterday

OMD wins Australian Red Cross Blood Service media

OMD has taken the media strategy, planning and buying account for Australian Red Cross Blood Service from Ikon, following a competitive pitch.

AANA takes Aussie marketers to UK on knowledge exchange program 21 hours ago

AANA takes Aussie marketers to UK on knowledge exchange program

AANA launches a knowledge exchange program that will see it take a group of senior Australian marketers to the UK to meet and talk strategy with prominent UK marketers including John Lewis and M&S.

GroupM adds financial rigour with CFO appointment 23 hours ago

GroupM adds financial rigour with CFO appointment

GroupM appoints a local CFO to oversee the group's financial operations, as the WPP arm faces up to the impending departure of John Steedman.

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