Hi there - are you looking for a boost in your career? Want to work somewhere that stands out from its competition? Good, read on....
Without proper access to brands' internal sales data, agencies are swimming blind and customers ultimately lose out, writes Avrill D'Costa.
"Finally. Some sensible thinking around big data.
John Hegarty said it all recently in Ad Age "It's because I'..."
Kate Richardson on AAMI, GIO: 'Too muc...
"Cume figure or average audience! That's the question here."
DTM on Son of Singo blasts radio report...
"It's hardly surprising that a Fairfax outlet tried to ignore the elephant in the room, but AdNews should have ..."
Mike Jacobson on Son of Singo blasts ra...
"at last truth in advertising"
Griffo on Son of Singo blasts radio rep...
"Thanks for the note, tvguide. The list is provided by Google and is their leaderboard run in conjunction with ..."
Damian on Dove flies away with the spoi...
"I think this young fella is right in what he's saying. Why can't we look at it as total audience as well?"
Sherman Potter on Son of Singo blasts r...
"I kind of see his point, it would be like this publication constantly being ignored as the true number one, wh..."
Not from 2GB on Son of Singo blasts rad...
"PHD are responsible for both PepsiCo and Air New Zealands media"
tvguide on Dove flies away with the spo...
This week's inspiration includes Cascade's limited edition video, Coke's small world machines and tweet to record your TV show from Brazil.
Starcom Mediavest's Sam McGroder discusses how news content and reporting is constantly evolving to keep up with online.