Hundreds of Australian sites and brands hit in global ad fraud scheme

Hundreds of Australian sites and brands hit in global ad fraud scheme 10 hours ago

Almost all of Australia's premium publishers, major sporting bodies, government departments, Google, Facebook and several iconic local companies were targeted in the world's largest ad fraud racket.

Campaigns

Apple shows off AirPods in enchanting holiday ad

Apple shows off AirPods in enchanting holiday ad

Apple's annual holiday ad is a beautiful dancing routine with AirPods as the main star.

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Serena Williams and her fake baby front Gatorade ad

Serena Williams and her fake baby front Gatorade ad

Serena Williams is the picture of maternal pride as she lovingly cradles her daughter in a new video. But there's a catch.

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R/GA hits intimate pointe in Telstra's Australian Ballet ad

R/GA hits intimate pointe in Telstra's Australian Ballet ad

R/GA Sydney is behind a series of intimate short films created for the Telstra Ballet Dancer Award.

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Opinion

Spinach GM Ben Willee
Spinach GM Ben Willee

Talking about transparency is shooting at the wrong target

Banging on about transparency is missing the point of programmatic. It’s never going to be 100% transparent because no other medium we operate with is, says Spinach’s Ben Willee. But that doesn’t mean we should write it off completely.

BMF head of digital and direct strategy, Irina Hayward
BMF head of digital and direct strategy, Irina Hayward

Surviving the new era of voice

We still have a long way to go before voice-activated devices entirely overturn how we interact with technology and engage with brands, but it's something we need to start exploring, says BMF's Irina Hayward.

Hyland founder Virginia Hyland
Hyland founder Virginia Hyland

Outdoor digital: The new TV screen for the masses?

If outdoor digitally is set to run content, will it become the most powerful TV screen? Virginia Hyland considers the potential power of digital outdoor.

HuffPost and Fairfax joint venture likely to end 7 hours ago

HuffPost and Fairfax joint venture likely to end

HuffPost Australia’s joint venture with Fairfax Media is likely to come to an end as the publisher examines its global strategy.

Young Guns: OMD marketing and BDM manager Danielle Le Toullec 7 hours ago

Young Guns: OMD marketing and BDM manager Danielle Le Toullec

The job will never be 'done' so you need to make time to look after yourself and prioritise your health and wellbeing as high as your deadlines," says this week's young gun and wise owl, Danielle Le Toullec.

Havas Media promotes Imogen Hewitt to group MD 11 hours ago

Havas Media promotes Imogen Hewitt to group MD

Havas Media has promoted its chief strategy officer Imogen Hewitt to group managing director.

Pay TV opens review on gambling ads in live sports 4 hours ago

Pay TV opens review on gambling ads in live sports

ASTRA, the body for subscription television, is opening a consultation on a new code that further restricts gambling ads in live sports broadcasts.

Ad watchdog reverses decision, bans MLA religous ad 11 hours ago

Ad watchdog reverses decision, bans MLA religous ad

"The board considered the advertiser had given inadequate consideration to how seriously some Australians take their religious views" - the ad watchdog has done a backflip on its initial decision and banned MLA's gods ad.

'Advertising must not mislead': AAMI slapped with $42k fine 12 hours ago

'Advertising must not mislead': AAMI slapped with $42k fine

Suncorp Group's AAMI has been forced to pay $43,200 in penalties after the corporate watchdog raised concerns about “false” or “misleading advertisements” relating to its home insurance.

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