Dentsu CEO shock exit, Simon Ryan steps up yesterday
After nearly a decade at Dentsu Aegis Network Australia, CEO Luke Littlefield is set to exit the business, AdNews can reveal.
Target Australia sends body love to women for Valentine’s Day
What’s better than Candy? Body positivity.
Goa outdoor launches Valentine's Day pet campaign
This Valentine’s Day give the gift of a pet’s unconditional love.
Megan Gale stars in new Tourism New Zealand campaign
Megan Gale gets her active wear on for Tourism New Zealand.
Stop following and become a digital transformer
As the rise of digital marketing continues, the disparity between 'digital transformers' and 'digital followers' is growing. Accenture's David Maunsell takes a look at what to avoid when developing digital strategy.
Super Bowl 50 – year of the celebrity. Cheap shot or clever campaigns?
If last year’s Super Bowl commercials were dubbed ‘the year of weepy’, 2016 is the ‘year of the celebrity’ with a record 40 ads featuring well known actors, musicians and sports people.
Malvertising – the hidden threat
"Advertising space is generally bought through a legitimate network and often placed on high profile websites. As a user or website owner, there's no easy way of telling if an advert is dangerous."
Cummins&Partners takes EnergyAustralia creative from Leos yesterday
Cummins&Partners has picked up the creative business for Energy Australia.
OMD tops Gunn Report for media agencies yesterday
Starcom MediaVest and Mindshare round off top three most awarded media agencies. OMD's Penny the Pirate only Aussie entrant in outstanding campaigns list.
Uber for diversity: are you f*cking kidding? yesterday
Too many white men on your conference line up? Never fear, you can now rent a minority to make sure it's diverse thanks to Cummins&Partners New York. Is this for real or a clever satire to make you think?
Vogue, Taste, Harpers and Donna Hay retain print circulation yesterday
Australian Vogue, Taste, Harpers Bazaar, Delicious and Donna Hay fare well in print circulation audit figures.
The rise of the short-term agency affair yesterday
“Many marketers are acting like cheating spouses when discussing their agency roster often quoting that they have no more than two or three being their creative and media agencies. But with a little probing they often come clean.”
UnLtd finalists for AdNews Agency of the Year Awards announced yesterday
DDB Melbourne, M&C Saatchi, GPY&R Melbourne, The Works Sydney and Rumble Creative & Media are the agencies shortlisted to take home the UnLtd trophy at this year's Agency of the Year Awards.
News Bulletin: Independent rumoured to go online only; Former MediaCom director joins Initiative Melbourne; Publicis Groupe grows global revenue 32%; Martin Sorrell to headline D&AD Festival yesterday
In today's bulletin: Independent rumoured to go online only; Former MediaCom director joins Initiative Melbourne; Publicis Groupe grows revenue 32%; Martin Sorrell to headline D&AD Festival; News Corp takes major stakes in DIAKRIT, realestate.com.au
Ad veteran comes out of retirement to join MediaCom yesterday
Scash joins MediaCom board as non-executive chair. He previously led Mitchell & Partners, Optimedia and ZenithMedia in a four-decade career.
Big Mobile's big idea to crack creative conundrum 2 days ago
Big Mobile is ramping up its products and capabilities to give mobile advertising a creative jump start.
In other news...
- YouTube launches original content - zombie apocalypse billed 2 days ago
- Omnicom shake-up - PHD head takes London CEO role, OMD restructures yesterday
- Win takes Nine to court over regional streaming 2 days ago
- How do you create the next generation of advertisers? 2 days ago
- Emma data: SMH retains top spot 2 days ago
- Sports codes look to replicate Big Bash boost 2 days ago
- News Bulletin: Coca-Cola tweaks Coke Life recipe; Omnicom Asia Pacific revenue grows by 7.9% 2 days ago
- Facebook launches captions for silent brand videos 2 days ago
- Pie ads during Disney film - not ok says ASB 3 days ago
- Kim Wilson named editor-in-chief of Australian Women’s Weekly 3 days ago
- New Premier League branding receives frosty reception 3 days ago
- MediaCom poaches from OMD for director role 3 days ago