GroupM inks global deal with BuzzFeed yesterday

GroupM inks global deal with BuzzFeed

You won't believe the deal GroupM has signed. Clients will get preferential media rates on BuzzFeed as well as access to its data and social content skills.

Retargeting comes to Instagram yesterday

Retargeting comes to Instagram

Instagram is about to get a little more targeted, with the social app now opening up its inventory to retargeting business AdRoll.

Storytelling: AOL's Shingy on the most overused word in advertising yesterday

Storytelling: AOL's Shingy on the most overused word in advertising

“When it comes to digital we just keep these things simple: technology, content and distribution. It's incredible to think about those three colours as you dream digitally.”

TubeMogul to line up local programmatic TV deal? yesterday

TubeMogul to line up local programmatic TV deal?

“We saw that with RTB and programmatic direct and in our early conversations with the local broadcasters, they are very excited about this as a demand channel and as an operational streamlining opportunity.”

Distribution is “drug” for publishers: NewsLifeMedia CEO 2 days ago

Distribution is “drug” for publishers: NewsLifeMedia CEO

Publishers can get hooked on the easy social gains made by using distribution platforms but NewsLifeMedia CEO Nicole Sheffield has pointed to the risks of balancing a business on the whim of an algorithm change.

J Walter Thompson acquires digital agency Webling Interactive 2 days ago

J Walter Thompson acquires digital agency Webling Interactive

J Walter Thompson has acquired a majority stake in Sydney-based digital agency Webling Interactive.

Tomorrow's hot jobs - Jobs Bulletin yesterday

Tomorrow's hot jobs - Jobs Bulletin

Here’s your chance to get ahead of the game. Find out the new roles now that could be the top jobs in three to five years. This week’s forecast from creative collective pioneer, Jonathan Kneebone, from The Glue Society.

Serious content holds serious attention: IAB TV report yesterday

Serious content holds serious attention: IAB TV report

Television networks recently went to battle to win sports rights, but a new report from the IAB has found that just 37% of multi-screeners give their full attention to the TV when the sport is on.

Time to call bullsh*t on the bots yesterday

Time to call bullsh*t on the bots

Is it time for digital to tidy up the books and prioritise its investment according to metrics that...

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