The Royals and QVB collaborate for Chinese New Year.
The Queen Victoria Building is hosting a large-scale rooster installation in celebration of Chinese New Year. In partnership with creative agency The Royals, the Lunar New Year take-over of the QVB features in-centre POS and performances.
The four-metre-high rooster which spearheads the campaign has been curated by Art Pharmacy Consulting and will reside under QVB's historic dome. It can be viewed from any level of the shopping centre and is already gathering a social media following with the #qvbrooster hashtag.
In-centre posters and banners and performances from Chinese Opera and Chinese folk songs will run from 27 January – 30 January.