News Bulletin: The Royals win Mercedes-Benz Vans; The Age appoints editor-in-chief

By AdNews | 1 April 2016

Mark Forbes appointed editor-in-chief of the Age

Mark Forbes has been appointed Editor-in-Chief of The Age and The Sunday Age, effective immediately.

Forbes was previously The Age’s News Director for three years, performing the role of operational leader of the newsroom and responsible for content across all print and digital platforms. Prior to that role, Forbes was Editor of the The Sunday Age and has also worked with Channel Seven and Four Corners.

He replaces Andrew Holden, who departed earlier this year in a shift towards prioritising digital roles over print roles.

The Royals win Mercedes-Benz Vans

Creative agency The Royals has been awarded the creative, strategy and social duties for Mercedes-Benz Vans following a competitive pitch.

The win sees the agency start work on the brand immediately and gives it responsibilities across the van range including Vito, Sprinter and Valente as well as future products in the division.

The Royals creative partner Nick Cummins says: “The whole agency is thrilled to be appointed by the team at Mercedes-Benz Vans. We’ve wanted an automotive brand since we started our business and couldn’t ask for a better badge. The Vans team are keen to take a different approach with marketing to drive sales, so that’s a really great opportunity for us.”

TubeMogul awarded official Facebook marketing partner badge

TubeMogul announced that it is one of the first video platforms to be awarded the Facebook marketing partner badge. Advertisers can now purchase video ads within Facebook News Feed and Instagram and place those ads on desktop and mobile. The capability is available to all TubeMogul clients globally.

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