Deakin University has appointed independent agency The Royals as its creative agency of record following a competitive three-month pitch.
Previously, Deakin had worked with Cummins&Partners and Rapp Collins.
Under its new remit, The Royals will be responsible for communications strategy, integrated campaign development and content marketing.
Deakin has a history of using digital technologies while providing highly personalised experiences through a combination of cloud and campus learning
The Royals director Steve O'Farrell said he was delighted to be partnering with one of Australia's most “progressive universities”.
“Both Deakin and The Royals are on a strong trajectory in the digital age and we look forward to building on that momentum in the years to come.”
Deakin University executive director of marketing Trisca Scott-Branagan said the university is known as a “leader is social and digital marketing”.
“Deakin University is about inclusivity,” Scott-Branagan said. “By driving the digital frontier we are able to deliver quality education and life experiences that enables our 50,000 students, our staff and the communities we serve, to collaborate in a globally-connected world.
“We are confident The Royals have the right combination of people, strategic approach and creativity to help us build on our tradition of creating meaningful connections with students.”
The appointment is effective immediately.
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