Maccas channels hip-hop in global Big Mac push

30 January 2017

Advertiser: McDonald's

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McDonald's launches new Big Mac campaign

McDonald's has released its latest major campaign which drives the Big Mac as a sandwich for every occasion. This is McDonald's first campaign working with Omnicom, within its We Are Unlimited division. We Are Unlimited is the newest branch of Omnicom, created solely to service McDonald's.

The minute-long spot, titled 'There's a Big Mac for that', is intended to look like a 'hip-hop music video' and was directed by We Are From LA, the duo behind Pharrell's 'Happy'. The multiplatform campaign will roll out across digital, social and out-of-home.

It follows a rapper/singer walking through train stations, laundromats and street-band performances, with each scene featuring someone eating a Big Mac.

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