News Bulletin: Omnicom wins McDonald's US creative review

By AdNews | 30 August 2016

Omnicom wins McDonald's US creative review

Omnicom's DDB North America has beaten out Publicis Groupe's Leo Burnett for the highly sort after US McDonald's creative account. The win sees Leo Burnett taken off the fast food giants roster, ending their 35 year relationship. The move also sees DDB North America set up a yet unnamed agency that will be dedicated solely to McDonald's.

"Omnicom has built a new agency of the future for us," McDonald's US chief marketing officer Deborah Wahl told Ad Age. "This agency of the future really has digital and data at the heart, which allows us to be customer obsessed at a whole new level in everything that we do."

Twitter poaches from Beats for creative lead role

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The move comes soon after the social player unveiled its first major brand push under newly instilled global CMO, Leslie Berland.

Apple set to reveal new iPhone early September

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Outbrain director exits for TubeMogul VP spot

Software company TubeMogul has appointed former Outbrain director Ben Peacock as its vice president of agency channel for Australia and New Zealand. In his new role he will be responsible for leading its team in partnerships with agencies and working with clients to integrate its software into their operating processes.

Peacock spent four years at Outbrain as director of brands and agencies in both London and Sydney.

Clemenger BBDO Melbourne appoints from Wieden and Kennedy

Clemenger BBDO Melbourne has appointed Nick Campion as its new group account director, from a role at Weiden and Kennedy. Campion has relocated to Australia for the role at Clemenger. During his time at Wieden and Kennedy he ran accounts for clients including EA Sports FIFA, Need for Speed, Audi and S7 Airlines.  

Hulsbosch appoints new ECD

Hulsbosch has appointed Simon Hong as its new ECD. In his new role Hong will be tasked with managing the agency's creative development and direction. He has more than 20 years' experience across a number of disciplines including his latest role as a global principal at Wolff Olins.

 

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