Hyundai's Kona goes electric in new campaign

9 April 2019

Advertiser: Hyundai
Creative Agency: Innocean

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The national campaign, which was created by Innocean Australia, promotes Australia’s first fully electric small SUV.

Hyundai has released its latest campaign to promote Australia’s first fully electric small SUV.

The national campaign, which was created by Innocean Australia, sees the return of previous car wash characters and showcases the new Kona Electric's features which includes a 450km real-world range, instant acceleration, clever regenerative breaking and a battery that can charge while you sleep. 

“The first campaign saw our lovable heroes follow the new Kona out of the car wash to dance and twerk up against the object of their desire," Innocean Australia executive creative director Steve Jackson says.

"The second saw them pursuing it through the city. Our latest iteration is just as fun and proves that green isn’t boring. And, if the car is completely electric, then our campaign should be electric too.”

Directed by Sweetshop's Alexander Brown, the campaign look and feel is applied mostly through the use of in-camera effects such as projection mapping.

Hyundai Australia director of marketing Bill Thomas says they wanted to "make eco-friendly vehicles appealing to mainstream audiences".

The Kona Electric campaign will roll out on broadcast, digital, press and across point of sale advertising.

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