Monteith's new campaign seeks American seal of approval

3 April 2019

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In its latest campaign, the brand worked with Colenso BBDO to present an open request to the US Embassy in Wellington.

Monteith's patriot American Pale Ale is seeking the American seal of approval.

In its latest campaign, the brand worked with Colenso BBDO to present an open request to the US Embassy in Wellington, the "closest America they could find".

Requests have been made via a billboard outside the embassy, a full-page open letter in the newspaper, radio addresses, a social media campaign, and a website appeal.

“It’s ambitious, but we feel if any brew has a chance at wearing the official American seal, it’s Monteith’s Patriot APA," Monteith's Brewing Co. marketing director Sean O'Donnell says.

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