The new work created by independent agency Akkomplice supports the Australian launch of a new mini version of Pringles.
Kellogg’s Australia has worked with Melbourne-based independent agency Akkomplice to create an outdoor campaign for Pringles.
The work supports the Australian launch of a new mini version of Pringles, sold in multi-pack bags and sees the agency given responsibility for the brand’s first locally created campaign from owners Kellogg’s.
Kellogg Australia & New Zealand marketing director Tamara Howe says the campaign created by Akkomplice and Mindshare is "fresh, bold, fun and engaging".
“That’s exactly what we are looking for when it comes to the iconic Pringles brand," she says.
"We are committed to TV as a medium for its impact and reach, but this is the ideal approach to launch this particular line within our portfolio of brands."
Aside from in-store and social media, the launch is being promoted to consumers through out of home channels, via Kellogg’s media partner MindShare, with a comprehensive mix of APN Showcase, Commute by Ooh!Media street furniture and rail panels and Moove Media Supersides.