Hungry Jack's is getting on board with Halloween by helping customers prank their friends.
Creative Agency Channel T has helped Hungry Jack’s launch its ‘Scarily Good’ Halloween Whopper campaign by having customer Adam, prank a bunch of his friends for Halloween.
This is the first time Hungry Jack’s has launched a limited edition Whopper with a new jack-o’-lantern-inspired cheesy bun.
Marrianne Little, Channel T creative director says: “Hungry Jack’s are such an inspiring business to work with. They make bold marketing choices, challenging the team here at Channel T to push the boundaries and give them a campaign that really captured the fun of Halloween and effectively transcended traditional media channels.”
As part of a national campaign rolled out in more than 400 restaurants across Australia, Channel T Sydney created digital and social media videos and animated social posts to promote the new Halloween-themed burger.
Client: Hungry Jack’s
Chief Marketing Officer: Scott Baird
Senior Marketing Director: Andrew McCallum
Senior Brand Manager: Jaimie Anastas
Creative Agency: Channel T
Executive Creative Director: Pete Cerny
Creative Director: Marrianne Little
Associate Creative Director: Tim Brothers
Associate Creative Director: Paul Hastings
Associate Creative Director: Brian Thacker
Designers: Alfrence Mak, Dominic Roselli, Dan Scully
Group Account Director: Andrew Grey
Account Manager: Aisling Fitzpatrick
Community Manager: Chris Khoury
Digital Producer: Jesse Liwag
Production company: Where There’s Smoke
Director: Marcus Hamill
Producer: Henry Richardson
Media Agency: Maxus Media, Sydney