Heinz invites Hungry Jacks and Four'N Twenty to 150th birthday party

22 May 2019

Creative Agency: Cummins&Partners

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Hungry Jacks and Four’N Twenty share their congratulations on large billboards across the country to celebrate the 150th birthday of Heinz.

Heinz has received a birthday card with a difference as Hungry Jacks and Four’N Twenty share their congratulations on large billboards across the country to celebrate the brand’s 150th birthday.

The iconic brands have come together in a campaign ideated by Cummins&Partners and produced by Hogarth. Spark handled the media planning.

“It is not just the love and loyalty our consumers have for Heinz products that make it possible to achieve a major milestone like 150 years, but also the partnerships that have been fostered with great companies that use our products to complement their own,” Kraft Heinz Australia CMO Shalabh Atray says.

In addition to premium locations at Sydney Airport and Melbourne’s Young and Jackson site, the campaign will also roll out across social channels later this month with sentiments including: “The burgers are better with you” and “You’ve got us covered.”

Both Four’N Twenty and Hungry Jacks celebrated the brand’s birthday, noting the compatibility Heinz Tomato Ketchup has with their own products.

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