Barefruit Marketing rebrand with tongue in cheek campaign

21 May 2019

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Regional full service agency Barefruit Marketing has rebranded its business with the pledge to be "plain speaking creative thinkers" and "BS" free.

Regional full service agency Barefruit Marketing has rebranded its business with the pledge to be "plain speaking creative thinkers" and "BS" free.

Alongside its pledge, the agency has brought its tongue in cheek humour to life in its current campaign of dictionary style "plain speaking" definitions.The first is deja-poo.

The definitions can be found on its website and social channels.

Other "plain speaking" definitions, including nonversation and ask-hole, will roll out over the next month.

"There’s no ‘one size fits all’ here. We like to become part of our clients’ business so we can really understand what makes them, and their customers, tick," Barefruit Marketing co-founder and "chief Juicer" Claire Harding says.

"Then we can develop tailored marketing plans to suit their unique business goals."  

Barefruit Marketing was established in 2012 in Ballina to service the local area of Northern NSW.

The agency has expanded over the last couple of years and now employs 14 people with varied national and international experience.

It provides services from research, strategy and planning to advertising, design, PR, events, website design and social and digital marketing.

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