Fiji Airways follows up competition with emotional videos emphasising family.
Fiji Airways has launched the second phase of its latest marketing push, commissioning a series of videos highlighting the results of its Welcome to Our Home competition.
The competition was launched back in September, and invited people to nominate deserving families for a much-needed Fiji holiday.
It commissioned three videos to follow competition winners on their Fijian journey.
One such video features the Monahan siblings, who are re-united in Fiji after losing their mother and splitting into different homes.
Another features a New Zealand dairy family, who never have time for a holiday because of the 850 head of cattle they need to take care of.
The third video features a journey going the other way, with a Fijian widow travelling to New Zealand to reunite with family she had not seen for years.
All three videos centre around the theme of family, with the airline keen to promote the “unique Fijian experience travellers have on board Fiji Airways, and by extension, in Fiji”.
“Treating visitors like family is an inherent quality of Fijians. Our people at Fiji Airways naturally extend this same courtesy to all our guests on board. This also better aligns us with our aim of becoming a leading boutique airline which has a unique, personal touch,” Fiji Airways chief executive Stefan Pichler said.
The new marketing push comes after the airline's re-launch last year, with the airline keen to promote the Fijian people as what makes Fiji unique.
You can have a look at the videos below:
Creative Credits:
Creative Agency: iris Worldwide Sydney
Senior Art Director: Brad Jones
Copywriter: Daniel Miller
Deputy Creative Director: James Griffiths
Senior Designer: Chris Clausen
Managing Director: Penny Dixon
Account Manager: Courtney Borg
Head of Planning: Dan Pankraz
Head of Digital: Darren Collins
Senior Producer: Michael Wilson
Retoucher: Joe Kerrigan
Photographer: Jonothan May (Flipp)
Production Company: Zspace
Director: Gavain Browne
Producer: Sam Hall
DOP: Jason Hargreaves
Editors: Ken Smart, Simon Adams, James Sherwood
Colourist: Yanni Kronenberg
Audio Post Production: Zig Zag Lane
Media: ZenithOptimedia
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