Apple celebrates magic of portrait mode

15 June 2017

Advertiser: Apple

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Take a portrait mode photo and watch your popularity explode.

Apple Australia has unveiled a campaign celebrating the possibilities of the portrait mode on the iPhone 7 Plus.

The 60-second ad shows a barber shop's popularity exploding after taking an after photo and placing it in the front window.

The ad says: “In portrait mode on iPhone 7 Plus, you don’t just look good. You look fantastic".

Apple recently released a series of ads prompting Android users to make the switch to iPhone.

The five 15-second spots showed pianists, joggers, jumpers, cat photo enthusiasts and privacy concerned newspaper readers seamlessly moving between Android and iPhone spaces.

Earlier this month, Apple Australia hired Nova Entertainment's Andy Milne to lead Apple Music and iTunes for Australia and New Zealand.

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