Apple has begun an anti-Android campaign to get iPhone users to switch.
Apple has rolled out a campaign that encourages Android users to make the switch to iPhone.
The clips feature music swapping, privacy benefits, speed and photo transferring from a dull space to a coloured space.
It echoes Apple's early switcher campaign from the early 2000's which used real Mac users to talk about why they moved from PC to Mac.
The five 15-second spots show pianists, joggers, jumpers, cat photo enthusiasts and privacy concerned newspaper readers seamlessly moving between the spaces.
Apple has also revamped its apple.com/switch site alongside the new campaign to turn Android users into iPhone owners.
View the clips below:
