archives

Welcome to the AdNews text archives collection, dating back to 1998.

Search for advertising, media and marketing news in Australia; find old stories about media, creative and digital agencies, as well as media owners and the world's top brands. Learn about communications in newspapers, magazines, television, online, radio and outdoor; read about the big advertisers and marketers; and discover the issues in the marcomms industry. Only subscribers have access to the archives. Subscribe to AdNews

Online news articles more than five days old can be found here in Archives. More recent articles are available in our News section. Articles from our fortnightly print edition are available in Archives 30 days after publication.

Nobody can resist the siren call of Dumb Ways to Die

10 May 2013

You've seen it on the TV show, you've heard it on the radio. It's everything McCann hoped for and more. 'Dumb Ways to Die' has cleaned up at this morning's Siren Awards. more »

Programmatic summit shows Australia is on the real-time map

10 May 2013

Programmatic advertising is hitting the sweet spot and the Hunter Valley is where all the cool people will be next week. Publishers are losing their fear, TV networks are sniffing around. Embrace the future. more »

Coke to give kids a miss, sort of

10 May 2013

Coca-Cola has pledged not to target under-12s in its advertising in an attempt to address the obesity epidemic. But adland can relax. Those Christmas ad dollars should still flow. more »

Nine crushes Greenpeace claims about Coke ad

10 May 2013

Channel Nine has hit back at activist group Greenpeace following allegations it had banned the organisation's dead bird ad without an explanation. Nine has now said it was deemed "offensive" to viewers. more »

Clems Melbourne most effective in Asia

10 May 2013

Clemenger BBDO Melbourne has been named Agency of the Year at the Asian Marketing Effectiveness Awards while other big winners included McCann Melbourne and Leo Burnett Melbourne. more »

The Friday Fiver: Best parody ads

10 May 2013

It's Friday. You've all switched off already, so here's some content soft as a bowl of congee. In the first of a semi-regular feature, Loud creative director Joe Van Trump gives his pick for the best ever parody ads. more »

AMAA: It's not Nielsen, it's us

10 May 2013

It's nothing against Nielsen, just that online publishing today is very different from 2009. That's why the Audited Media Association of Australia is looking elsewhere, according to CEO Paul Dovas. more »

IFAW finds a way with Cabana Boys

10 May 2013

Animal protection charity the International Fund for Animal welfare has appointed Cabana Boys to its creative account following a five-way pitch. more »

Are you a Dog, Don or Dee? AFL-isms you need to know

10 May 2013

If you've ever wondered how AFL scoring actually works, then this ad is for you. Nominally, it's the new NAB campaign promoting its AFL sponsorship, but it also explains what the hell is happening. more »

The Joyville saga continues

10 May 2013

Cadbury has unveiled the next instalment of its Joyville campaign, this time to promote its newly re-enlarged Dairy Milk blocks. more »