One of Australia's most celebrated and divisive ad men, Ted Horton is an industry veteran who has managed to take control of some of the nation's biggest advertising accounts out from under the biggest advertising agencies – most notably Coles, which he scooped from DDB in 2010. Popular with clients for his common touch and ability to connect with consumers, Horton is also a veteran political operator. He was responsible for a decade of Liberal Party advertising, including the Mark Latham 'L-Plate' campaign.