National chief executive of McCann, Ash Farr was formerly managing director and national planning director of Smart before its acquisition. Farr began his career at Ogilvy & Mather London and has since worked on four continents across numerous brands, including stints client side at Virgin Group and running a record label and technology start-up. Farr has picked up awards from the IPA, Account Planning Group, Effies and Campaign, and has worked with clients including federal and state governments, Suncorp, Vodafone, ANZ, J&J, Nestlé, Adidas, Holden, Foxtel, Disney, Intel, Google and Coca-Cola – including the successful relaunch of Mother Energy.