Embracing the AI revolution: Empowering media and creative industry transformation

3 August 2023
Danny Molyneux.

Daniel Molyneux, Chief Strategy Officer, Claxon

It's no secret that the media and creative industry is experiencing a seismic shift, propelled by the global rise of real-time technologies and generative Artificial Intelligence (AI). As brands and companies strive to establish deeper connections with their customers in more intelligent, automated, and personalised ways, the potential of generative AI cannot be underestimated.

According to recent grand view research AI is expected to see an annual growth rate of 37.3% from 2023 to 2030.

Get onboard or get left behind “AI will not replace you, but the person using AI will”.

Whether it's Google's conversational Ai BARD, Ai art generator Mid journey, or Microsoft's Copilot, a new generative AI tool or technology seems to hit the market each day, ranging from well-known fortune 500 companies to completely unheard of players entering a new market.

This transformative technology presents a promising future for the media and creative industry, and agencies have a vital role to play in helping brands harness AI to emerge as market leaders. If you choose not to embrace this new way of working do you risk becoming obsolete, in some instances almost overnight? In my view, failing to integrate AI and a new way of working will leave businesses and individuals at a significant disadvantage in terms of efficiency, innovation, and competitiveness. It's important to note that embracing AI doesn't necessarily mean replacing human workers. Instead, AI can augment human capabilities and free up time for more strategic and creative tasks.

These real-time technologies have revolutionised the way information is broadcasted and consumed. With the advent of social media, streaming platforms, and instant communication tools, audiences now expect immediate access to content, demanding captivating experiences tailored to their preferences.

Enter generative AI, a game-changing innovation that holds the power to reshape the industry landscape.

Generative AI systems can autonomously produce original and creative content, ranging from images and videos to music and text. By combining deep learning algorithms with vast datasets, generative AI can generate highly realistic and compelling content that is indistinguishable from human-created work. This technology allows brands and agencies to produce personalised, dynamic, and engaging content at scale, catering to individual tastes and preferences in real-time.

It has the potential to completely disrupt traditional creative processes, democratising content creation and revolutionising storytelling. I believe that in the not-too-distant future, we can expect AI-generated content to coexist seamlessly with human-created content, enhancing the overall quality and diversity of creative outputs. This technology will empower brands to create hyper-personalised campaigns, breaking away from the one-size-fits-all approach empowering them to forge deeper connections with their target audiences.

The rise of real-time technologies is NOW and generative AI presents an exciting opportunity for the media and creative industry, so it’s a case of get involved or be left behind. Brands and companies that embrace AI and its transformative capabilities will position themselves as market leaders in a landscape driven by intelligent, automated, and personalised experiences. By partnering with forward-thinking agencies, brands can leverage AI to revolutionise their creative and media strategies to captivate audiences on a whole new level whilst shaping the future of the industry.

The journey to becoming an AI-powered market leader starts now, and those who seize this opportunity will reap the rewards of an empowered and prosperous future.




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