Young Guns: Sarah Mould at The Core Agency

Tayla Foster
By Tayla Foster | 2 August 2022
Sarah Mould

Our Young Gun profile takes a look at some of the young talent across the advertising, adtech, marketing and media sector in Australia. It aims to shed light on the varying roles, people and companies across the buzzing industry.

Sarah Mould: Copywriter at  The Core Agency.

Time in current role/time at the company:
I’ve been at The Core Agency for nearly two years. It’s been a lot of fun.

How long have you been in the industry?
I’ve been in advertising for six years. I started as a planner in 2016 and made the move over to creative in 2018.

How did you get here? Was this always the plan?
It was completely by accident. I’d done a bunch of writing and social media work during university for brands like Cartoon Network. When I was approached to work with what was called a creative agency, I jumped at the opportunity. It was only when I turned up for the interview that I realised, oh this is advertising. I had zero clue and knew nobody in the industry. It was actually great to be totally fresh to it.

Who is your right-hand person/who guides you day to day?
There are so many people who guide me and answer my many panic texts. But I will say that my first ever creative partner and art director, Emma Frizzell, is a constant. She taught me what it meant to be a creative, to be part of a team, to present ideas and get them all made. Though we no longer work together, she’s still the person I go to for wine and advice. Mostly wine.

What’s the best thing about the industry you work in?
Creativity is always the best thing. I pinch myself sometimes that I actually get to come up with ideas for a living. What a stupid, surreal thing to do. Plus you get to do it with an amazing team, like the one at The Core Agency. And work with filmmakers and artists and sound designers who bring those ideas to life. The novelty hasn’t worn off quite yet.

And the biggest challenge?
Trusting your gut is a challenge. The industry is fast-paced and can be so critical at times. Sometimes you just have to make the creative call and stick with it. I’ve gotten better at building confidence around that.

Whose job have you set your sights on in the future?
I’d love to be a creative director one day.

Where do you turn for inspiration?
So many things. Music, art, books, poetry. But mostly people. I love to be around people that make me laugh, can be silly, have strong opinions. It’s hard to be inspired by yourself, but when you chat about creativity, what’s happening in the world or the latest dumb TikTok trend, that’s when the real inspo happens.

My favourite advert is:
I’ll go back to a classic, PlayStation Double LIfe. I rewatch this when I need writing inspiration. It’s so powerfully, masterfully constructed. That last line gives me chills every time.

Tell us one thing people at work don’t know about you?
Nothing I’d admit to AdNews!

Where do you see yourself in 5 years time?
Still exploring creativity. Still learning. Still having a laugh. Maybe I’ll finally have a cat.

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