Our Young Guns profile takes a weekly look at some of the young talent across the advertising, ad tech, marketing and media sector in Australia. It aims to shed light on the varying roles, people and companies across the buzzing industry.
Today we speak to Nova Entertainment Melbourne brand and promotions manager Daniel Paoli.
How long have you been in the industry?
I have been in the radio industry for four years.
How did you get here?
I started as a Casanova on the street team working my way into the office as a coordinator, project manager and now onto the role of brand & promotions manager.
Was this always the plan?
The radio industry was never on my radar as a dream job however when I first walked into NOVA Entertainment it was love at first sight.
Who is your right hand person/who guides you day to day?
Polly Goodchild (brand & promotions director) and Tanya Simpson (brand partnerships director).
What’s the best thing about the industry you work in?
The people we work with and the creative license we are empowered to have.
And the biggest challenge?
No day is ever the same.
Whose job have you set your sights on in the future?
I don’t have my sights set on a specific role at this stage as I have just recently moved into a role that I’ve been working towards.
Where do you turn for inspiration?
Music, Pinterest and long walks on the beach with Piña Coladas.
My favourite advert is (and why):
One of my favourite adverts of all time is the most recent creative for Old Spice. This new creative rejuvenated and created talkability around such an old product, successfully re-introducing it to a contemporary audience. They did this through a comedic touch which instantly gives the creative credibility with its audience.
https://youtu.be/owGykVbfgUE
Tell us one thing people at work don’t know about you?
In year 12 I played Joey Biltmore in Guys & Dolls the musical
In five years time I'll be:
Passionate and excited about whatever I’m doing.
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