Young Guns: Kirby Delamont at oOh!media

By AdNews | 18 July 2023

Young Gun profiles takes a look at the young talent across the Australian advertising, adtech, marketing and media sector. Aiming to shed light on the varying roles, people and companies across the buzzing industry.

Kirby Delamont, lead bid manager at oOh!media

Time in current role/time at the company: 

Four and a half years in the role, five and a half years at oOh!

How long have you been in the industry?
Five and a half years.
How did you get here? Was this always the plan? 
Media was absolutely not the plan! Off the back of a finance degree and post grad Masters in Applied Finance, my sights were firmly set on finance/ banking. Prior to oOh! I was working for a bank in their financial planning department. I loved making a difference to peoples' lives and wasn’t too shabby on excel – as it turns out, people seeking financial advice are typically 60 plus and seeking a transition to retirement strategy…at 25, it was not for me.

Who is your right hand person/who guides you day to day?
My bid executive, Edith Ho. She supports me every single day, no matter the task, she keeps the engine running – she’s an administration and coordination weapon and without her I would be lost.

Every single one of my commercial colleagues, we have picked the best of the best. They pick you up when you need to be picked up, they push you when you’re lacking confidence, and they are the best sounding boards for me as I navigate my way through my media career.  

What’s the best thing about the industry you work in? 
It’s just fun. I know that isn’t ground-breaking or insightful, but we spend a lot of time at work, and I feel very grateful to work in an environment that is high performing, without taking itself too seriously.

And the biggest challenge? 
Market fragmentation. OOH is becoming an increasingly competitive marketplace, which makes the renewal pipeline a strategic game of competing priorities. Its dynamic, ever changing – that’s also what makes it addictive.

Whose job have you set your sights on in the future?
I am a bit of a nerd; I love commercial strategy. I would love to be in a senior leadership role where I can deploy my strategic and problem-solving skills to solve complex business problems (I am sure if I was a male I would say, Robbie Dery, watch out - that chief commercial operating officer job is mine in a few years).

Where do you turn for inspiration? 
Working mums. Undoubtedly these women are the hardest workers in every room, silently juggling a million and one deliverables both professionally and personally. I am lucky enough to be led by them, lifted up by them and inspired by them every single day.  

My favourite advert is:
Currently my favourite ad must be the OOH creative for Surreal Cereal – crack up, love their work

Tell us one thing people at work don’t know about you? 
I tried hard to be a professional horse rider, didn’t make it, had to get a real job.

Where do you see yourself in 5 years’ time? 
Picking back up my equestrian career, after successfully launching one of my million-dollar ideas and I am a raging young talent success story (manifesting).

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