Young Guns: Clinton Angove at Zitcha

By AdNews | 13 July 2023

Young Gun profiles takes a look at the young talent across the Australian advertising, adtech, marketing and media sector. Aiming to shed light on the varying roles, people and companies across the buzzing industry.

Clinton Angove: head of customer success at Zitcha

Time in current role/time at the company:
Seven months in my current role and two and a half at Zitcha.

How long have you been in the industry?
Two years.

How did you get here? Was this always the plan?
Like many, I had minimal knowledge of retail media prior to joining Zitcha. My previous roles in account management were always leading me towards a career goal of leading a team within customer success. I was introduced to Troy Townsend, co-founder and CEO of Zitcha, by a mentor while searching for my next career move just over two years ago and have been on the Zitcha journey ever since. 

Who is your right hand person/who guides you day to day?
Nick Hinsley, chief commercial officer at Zitcha has and continues to provide extremely valuable insights into our progression as a customer success team. However, my colleagues at Zitcha, in all departments, provide the platform for myself and every other team member to achieve our own individual goals and also the aspirations of Zitcha as a whole. 

What’s the best thing about the industry you work in?
The fast paced nature that comes with being in a progressive industry such as retail media and technology. Everyday provides a new challenge and opportunity for growth both personally and as a business. We are all extremely lucky to be involved in such a progressive industry which is only just scratching the surface of possibilities. 

And the biggest challenge?
Retail media being so new provides both the biggest opportunity and the biggest challenge. Each and everyday we are all learning while also doing our best to educate the market on retail media and how this industry is changing the marketing landscape. 

Whose job have you set your sights on in the future? 

Nick Hinsley, although this is slightly tongue in cheek. I would love to lead a wider business unit in the commercial space. While Zitcha would be an ideal place for this progression to take place I hope to find somewhere I can also make a significant impact on an organisation and the people who it connects with both internally and externally.

Where do you turn for inspiration?

Professionally, I turn to many podcasts for inspiration regarding professional opportunities, to understand where the business landscape is shifting and what I could do to assist those around me in moving us all forward.

Outside of work, my parents. Both have made significant personal and professional changes/decisions at some would say ‘later’ in life and their own personal professional careers. This has and continues to give me confidence that anyone can have an impact and it is never too late to try something new.

My favourite advert is (and why):

Google's ‘Helping you help them’ advertising partnership with AFL and AFLW was a great use of co branding. While not exactly retail media, the ability to leverage another organisations brand equity showcases exactly what retail media is all about. The ad also invokes emotion which may not be linked directly to the two organisations but through its storytelling ensures the consumer feels more connected to the brands. 

Tell us one thing people at work don’t know about you?

I'm not sure about this one as my Zitcha colleagues know most things about me. But I recently introduced the team to my dog Frankie who is very much ‘a man's best friend’. 

In five years’ time, I'll be:

For me I would love to be leading a larger team. I hope to have gained many experiences internationally. Ideally this would then allow me to return back to the Australian market and showcase not only what the rest of the world is moving towards but also all the fantastic developments and potential we have here.

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