XTD sales arm Motio has launched its health network by teaming up with Diabetes Australia and Brisbane agency Scout to launch a TVC adapted for digital out-of-home during national diabetes week.
The message brings home the complexities of diabetes and the hundreds of decisions made every day by sufferers of the disease.
The pandemic, which has disrupted access to services to sufferers of diabetes who have a higher risk of COVID-19-related illness, has had a negative impact on mental and emotional health.
Taryn Black, Diabetes Australia policy and programs director, says it’s fitting that such an important initiative will be the first campaign to run on Motio’s health network within general practices around Australia.
Jack Mortlock, general manager of Motio: “This partnership is a great example of Motio’s vision to help Australian organisations drive better health outcomes through effective communications in trusted environments in moments of influence."
Adam Cadwallader, managing director of Motio, says it’s not easy taking a TVC and making a meaningful out-of-home campaign come to life.
"Our network reaches well over three million Australians every month across health and wellness environments, meaning this important campaign is an important boost in fighting one of Australia’s most preventable killers that is so very prevalent in our industry," he says.
XTD has been expanding its specialist outdoor networks. In April its acquired oOh!Media's health network in a $300,000 cash deal and late last year it acquired Adline Media, an out of home operator in the sporting sector.
Last month Motio won the national agency and programmatic sales rights to Swift Media’s health and wellbeing screen network.
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