Wunderman Thompson expands national strategy team

Tayla Foster
By Tayla Foster | 4 May 2022
 
Melanie Wiese

Wunderman Thompson Australia has announced the expansion of its national strategy department with two new east coast hires.

Jill Manester joins the Melbourne office as head of strategy and Roma Singhal comes on-board as strategy director for Sydney. On the west coast, the growth of the department includes the elevation of Barry Walker to head of strategy of its Perth office.

An experienced strategic practitioner, Jill Manester joins the creative agency from ANZ, where she was strategic brand advisor for the banks’ digital-first financial wellbeing offer, ANZ Plus. Manester’s interdisciplinary background includes expertise in brand strategy, human-centred design and innovation.

Roma Singhal joins as Strategy Director in Sydney, having spent over 15 years as a brand and digital creative strategist understanding human behaviour for both local and global brands.

Barry Walker has been elevated to head of strategy of Wunderman Thompson Perth. A WPP Fellowship alumni, Walker began his journey as a strategist with independent Perth based agency, Meerkats – now Wunderman Thompson Perth. Walker’s career focus has centred on helping organisations better define their reason for being, from the ground up.

Chief strategy officer, Melanie Wiese said: “The vision for the strategy practice at Wunderman Thompson is for a really diverse set of skills united by a consistent, national methodology. We now offer not just campaign and brand strategy, but deep expertise in purpose and sustainability consultancy, employee and customer experience and service design.

Our job is to let these super smart and motivated people unleash their expertise on ambitious client problems and empower them to have an inspiring point of view.”

 

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