Global advertising group WPP has partnered with Stripe to develop commerce and payments solutions on behalf of joint clients.
The two will engage in strategy and consulting to help clients with a range of initiatives including digital transformation, new product launches, e-commerce design and development, mobile applications and payments infrastructure.
WPP, which will become a Consulting Partner within the Stripe Partner Ecosystem (SPE), will receive early access to product releases and go-to-market strategy as well as support from Stripe’s team of commerce and payment experts.
A recent report on the future of commerce suggests that 57% of global consumer spend is already online, and 60% of shoppers say they will increase their usage of digital shopping channels in the future.
By partnering with Stripe, WPP will enhance its digital commerce capabilities across its business which includes over 13,500 commerce specialists globally.
The news follows WPP’s recent acquisitions of commerce agencies Diff and Fenom, and exemplifies the company’s continued investment in its commerce offer for clients.
WPP already manages more than $40 billion of direct and $20 billion of marketplace GMV (gross merchandises value) for clients.
Millions of companies such as Amazon, Ford, Maersk, Shopify, and Le Monde use Stripe to accept payments, grow their revenue, and accelerate new business opportunities.
Stephan Pretorius, WPP’s chief technology officer: “As companies increasingly move to digital channels to improve the customer experience, it becomes important that they implement a robust system with quality data to integrate their brand and commerce strategies.
"Through the deployment of best-in-class technology platforms, like Stripe, we’re able to support bold client ambitions, promote powerful data-driven commerce performance and remove friction in delivering first-rate customer experiences."
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