The AWARD Awards have handed out a record 32 gold pencils at its 36th annual awards, held at Sydney's Town Hall tonight (19 March).
Whybin\TBWA Melbourne took home the most gold, winning six pencils across promotion and experiential, branded entertainment and content, PR and poster and outdoor.
It was closely followed by Saatchi & Saatchi Sydney which won four gold for Film and Video, Creative Innovation, and Direct Marketing.
Leo Burnett won the award for Network of the Year while Leo Burnett Sydney took home the prize for Agency of the Year. It follows wins by Leos as the AdNews Agency of the Year, Network of the Year and NSW Agency of the Year, earlier this month.
Leo Burnett Sydney chief creative officer Andy DiLallo said: "I am extremely proud of the entire agency for this exceptional result at AWARD. The impressive number of wins further highlight our tireless and ongoing commitment to producing world-class creative excellence for our clients."
The AWARD Awards celebrate the most outstanding creative communications work in the Asia Pacific region. AWARD chairman Mark Harricks said the record number of pencils are indicative of the creative calibre in the region.
“This really was a night to celebrate the outstanding creativity in our region, with an unprecedented number of gold pencils awarded,” Harricks said.
“The standard was exceptionally high – and made for an insightful judging experience for this year's jurors.”
AWARD also delivered 96 silver awards and 127 bronze. ANZ topped the list for Client of the Year and Revolver/Will O'Rourke won Production Company of the Year.
Colenso BBDO senior copywriter Matt Lawson won Creative of the Year, which recognises those being credited across the most individual winning entries.
Former Clemenger BBDO creative director and chairman David Blackley was inducted into the AWARD Hall of Fame for his many industry achievements including co-founding the AWARD Awards and his 36 year career at Clemenger. Blackley joined the group in 1968 and retired from the industry in 2003.
See the full list below:
Production Company of the Year – Top 5
1) Revolver/Will O’Rourke
2) Finch
3) Exit Films
4) Collider Films
5) Robber’s Dog
Agency of the Year – Top 5
1) Leo Burnett Sydney
2) Whybin\TBWA Group Melbourne
3) DDB Group New Zealand
4) Saatchi & Saatchi Sydney
5) DDB Group Melbourne
Client of the Year – Top 5
1) ANZ
2) WWF
3) Diageo
4) Sky Television
5) Samsung Electronics
Network of the Year – Top 5
1) Leo Burnett
2) BBDO
3) DDB
4) TBWA
5) Y&R
Creative of the Year
Matt Lawson
Agency: Colenso BBDO
Chairman’s Choice
Title: Mistakes
Agency: Clemenger BBDO New Zealand
Client: New Zealand Transport Agency
Gold Winners
Category: Film and Video
Subcategory: Television Commercials, Individual – Over 30 seconds
Title: Men Like Us Like Rum
Agency: Leo Burnett Sydney
Client: Diageo
Category: Film and Video
Subcategory: Television Commercials, Individual – Over 30 seconds
Title: Mistakes
Company: Clemenger BBDO New Zealand
Client: New Zealand Transport Agency
Category: Film and Video
Subcategory: Television Commercials, Individual – Over 30 seconds
Title: Unbreakable Drivers
Company: Saatchi & Saatchi Sydney
Client: Toyota Motor Corporation Australia
Category: Film and Video
Subcategory: Large Format Screens, Individual
Title: Mistakes
Company: Clemenger BBDO New Zealand
Client: New Zealand Transport Agency
Category: Film and Video
Subcategory: Large Format Screens, Individual
Title: Unbreakable Drivers
Company: Saatchi & Saatchi Sydney
Client: Toyota Motor Corporation Australia
Category: Film and Video
Subcategory: Charity, Individual
Title: I Touch Myself Project
Company: JWT Sydney
Client: Cancer Council NSW
Category: Film and Video
Subcategory: Interactive Film, Individual
Title: Tinnyvision
Company: Clemenger BBDO New Zealand
Client: New Zealand Transport Agency
Category: Craft in Film
Subcategory: Original Music
Title: Bundaberg Rum – Men Like Us Like Rum
Company: Song Zu
Client: Diageo
Category: Craft in Film
Subcategory: Best Use and/or Arrangement of Existing Music
Title: I Touch Myself Project
Company: JWT Sydney
Client: Cancer Council NSW
Category: Print
Subcategory: Charity, Campaign
Title: Poachers
Company: Leo Burnett Sydney
Client: WWF
Category: Integrated Campaign
Subcategory: Charity, Integrated Campaign
Title: Minute of Silence
Company: DDB Group Melbourne
Client: RSL Australia
Category: Integrated Campaign
Subcategory: Charity, Integrated Campaign
Title: I Touch Myself Project
Company: JWT Sydney
Client: Cancer Council NSW
Category: Posters and Outdoor
Subcategory: Outdoor Campaign – Any format
Title: ANZ GAYTMS
Company: Whybin\TBWA Group Melbourne
Client: ANZ
Category: Posters and Outdoor
Subcategory: Outdoor Campaign – Any format
Title: Education in a Box
Company: Red Fuse Communications Hong Kong
Client: Colgate-Palmolive
Category: Posters and Outdoor
Subcategory: Interactive and/or Moving Outdoor
Title: ANZ GAYTMS
Company: Whybin\TBWA Group Melbourne
Client: ANZ
Category: Posters and Outdoor
Subcategory: Interactive and/or Moving Outdoor
Title: Bring Down the King
Company: DDB Group New Zealand
Client: Sky Television
Category: PR
Subcategory: Best Integrated Campaign Led by PR
Title: ANZ GAYTMS
Company: Whybin\TBWA Group Melbourne
Client: ANZ
Category: Print Craft
Subcategory: Illustration, Campaign
Title: Education in a Box
Company: Red Fuse Communications Hong Kong
Client: Colgate-Palmolive
Category: Radio
Subcategory: Innovative Use of Radio
Title: K9FM
Company: Colenso BBDO
Client: MARS Pedigree
Category: Direct Marketing
Subcategory: Dimensional Direct Mail
Title: Penny the Pirate
Company: Saatchi & Saatchi Sydney
Client: OPSM
Category: Direct Marketing
Subcategory: Charity, Individual
Title: Bank Job
Company: FCB New Zealand
Client: Brothers in Arms
Category: Design
Subcategory: Poster Design
Title: Shark
Company: Leo Burnett Sydney
Client: WWF
Category: Design
Subcategory: Packaging, Range
Title: Education in a Box
Company: Red Fuse Communications Hong Kong
Client: Colgate-Palmolive
Category: Design
Subcategory: Innovative Typography, Campaign
Title: Words Can Be Weapons
Company: Ogilvy Beijing
Client: Center for Psychological Research, Shenyang
Category: Digital
Subcategory: Online Promotion - Charity
Title: Bank Job
Company: FCB New Zealand
Client: Brothers in Arms
Category: Digital
Subcategory: Technological Innovation
Title: Clever Buoy
Company: M&C Saatchi Sydney
Client: Optus
Category: Creative Innovation
Title: Penny the Pirate
Company: Saatchi & Saatchi Sydney
Client: Luxottica
Category: Promotion and Experiential
Subcategory: Best Use of Ambient and/or Guerilla Marketing in a Promotional Campaign
Title: ANZ GAYTMS
Company: Whybin\TBWA Group Melbourne
Client: ANZ
Category: Promotion and Experiential
Subcategory: Best Sponsorship or Partnership Campaign
Title: ANZ GAYTMS
Company: Whybin\TBWA Group Melbourne
Client: ANZ
Category: Promotion and Experiential
Subcategory: Best Use of Promotional and Experiential Marketing in a Charity Campaign
Title: Minute of Silence
Company: DDB Group Melbourne
Client: RSL Australia
Category: Branded Entertainment & Content
Subcategory: Experiential - Installation
Title: ANZ GAYTMS
Company: Whybin\TBWA Group Melbourne
Client: ANZ
Category: Branded Entertainment & Content
Subcategory: Radio
Title: K9FM
Company: Colenso BBDO
Client: MARS Pedigree
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