Who is the most eligible bachelor in advertising?

Rosie Baker
By Rosie Baker | 18 July 2014

The wait is almost over. Some of the agency world's most eligible bachelors have thrown their hats in the ring to be crowned the Cleo Bachelor of the Year as part of a partnership with AdNews.

The competition is now closed, but Cleo will reveal the list of eligible agency bachelors in the 22 August edition of AdNews magazine. The three will go on to appear in the official top 30, feature in the photoshoot and magazine special in the September issue and be in with a chance of being named Bachelor of the Year.

It's all down to votes, so let's see if we can get one of our own winning the accolade.

Cleo hosted three scouting events for potential agency bachelors – one in Brisbane, Melbourne and the final event in Sydney last night (17 July) at the Morrison Bar and Oyster room.

Cleo editor in chief Lucy Collins, who took on the role in November, said that the 2014 bachelor event has worked wonders on “bringing the Cleo brand back from the dead” and helping audiences reconnect with the magazine brand.

“The whole idea has helped us reach out to readers, not the other way round,” she said.

It has had more interest than in previous years and it received four or five times more entries than last year by opening it up to real people, rather than being about celebrities as in previous years.

The Cleo Agency Bachelor of the Year scouting events have been a huge success, she added, and Bauer may introduce more of them in next year's competition.

Check out the 22 August AdNews magazine to see who the Brisbane, Melbourne and Sydney contenders are.

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