Purpose driven social media app WeAre8 has launched an expanded client offering for brands looking to make an impact beyond business results
Collaborate provides a suite of services beyond the app's opt-in advertising experience, and tap into like-minded providers to offer a single source of briefing and execution to deliver clients with deeper and more comprehensive solutions.
The alliance will bring together the expertise of WeAre8, alongside the services of sustainability focused creative company Rethink Everything led by Mike Spirkovski and co-Founder Vanessa Liell; alongside activation and production company, Picha Group.
Mike Spirkovski, managing partner and co-founder, Rethink Everything, says: “Our company vision is to empower everyone to drive and own a sustainable future. Partnering with Weare8 on Collaborate is exactly why we exist and are super excited to help accelerate the change we all so desperately need in our world.
Additional services offered by Collaborate include cross channel ideation, strategy, activations, content production and licensing, along with bespoke insights into a growing segment known as generation changemaker - those who actively want to make the world a better place.
WeAre8 Australia CEO Lizzie Young said: "The last few years have seen many people and many businesses completely rethink everything and that’s what Collaborate is all about.
"We want to give clients the ability to be more conscious, have a lighter footprint on the planet, be more integrated into the community and to be more aware of our ability to collectively come together and make a positive impact on the world. To do this, you need to bring the right people to the table and that’s what Collaborate is all about.”
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