WeAre8 expands to the US

By AdNews | 9 August 2023

WeAre8, the sustainable social media app with a mission to unite 1% of the people on our planet to make positive impact every day, has launched in the US with the backing of charities, publishers and media companies.

The arrival of WeAre8 follows the release of the app in the UK, Australia and New Zealand, where it's positioned itself as a social media alternative that is free from hate and enables collective change through its advertising model that shares 60% of its advertising revenue with people, charity and climate change solutions.

People using the WeAre8 app can choose to watch opt-in brand videos and receive payments into their 8Wallet. People can choose to keep this money or pay it forward to aligned charity partners directly through the app.

Joining WeAre8 are 16 US charity partners including Feeding America, charity: water, Save the Children, Food Rescue US, Keep a Child Alive, Save the Elephants, Project CAT, Song for Charlie, Educate Girls, Ocean Conservation Exploration and Education Foundation (OCEEF), Peace First, The Jed Foundation, Trans Lifeline, wayOUT, Daughters for Earth, and Water.org.

Also partnering with WeAre8 in the US are publishers, LADbible Group, PinkNews, and The Independent, who will contribute daily content to the platform.

WeAre8’s launch into the US is supported by a multi-platform campaign with Warner Bros. Discovery that will see WeAre8 promoted across the media company’s portfolio of digital and television brands, aiding awareness among potential WeAre8 citizens and creators.

WeAre8 Founder and CEO Sue Fennessy said two billion of us are living in a world of social technology that connects us, but also isolates us, fuels the mental health crisis and climate crisis and undermines democracy at a time when people and society need to come together to support each other and our planet.

"Society and our planet need technology that serves us and I am excited for the United States being ‘UNITED’ in a new social home that is built on community, purpose and love," she said.

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