Audible has appointed Wavemaker as its agency of record for paid media worldwide.
The account is worth anout $500 million globally and about $50 million in Australia.
Wavemaker’s appointment follows a global review of Audible’s paid media activity.
Toby Jenner, Global CEO at Wavemaker said: “We live in a world, now more than ever, where exceptional growth requires accelerated change.
"We developed bespoke principles to power Audible’s Next Level of Performance, which will be underpinned with our market leading data and technology capabilities.
"We couldn’t be more excited to work with Audible and their teams around the world. We are two businesses very much culturally aligned through our vision for the future.”
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