VMLY&R installs micro doors in Brisbane

By AdNews | 11 April 2022

 Bond University and VMLY&R today launched an ambient outdoor campaign, with four smaller-than-life interactive micro doors are popping up across Brisbane to promote new microcredential courses.

The tiny doors, created in collaboration with local artist Mace Robertson, can be discovered in popular locations across the Brisbane CBD.

Locals are encouraged to seek out the four doors, which have been uniquely designed to promote Bond University’s
ever-growing range of microcredential short courses.

Each door design represents a different course:
• Blue Door: all courses
• Yellow Door: The Psychology of Risk Management on Projects
• Brown Door: Exploring Knowledge Translation in Clinical Practice
• Red Door: Tactical Conditioning Optimisation Programs

Each door features a QR code leading to an interactive digital experience that provides further information about the door locations, as well as a behind-the-scenes film with artist, Mace Robertson.

Benjamin Davis, ECD, VMLY&R: “Bond’s series of microcredential courses literally open doors for people. Whether
that be for their next promotion, or a new career path, the courses literally open a world of opportunity. This project inspired us to explore our craft and find new ways to connect the physical ‘onstreet’ and digital experience, which we believe will generate awareness and in turn create enrollment growth for the courses.

"And, working with an artist like Mace was a joy.”

Lisa Shaw from the Microcredential Unit at Bond University: “Bond University’s microcredential courses were designed in
response to market needs and developed in collaboration with industry partners. Our flexible, skills-based learning enables
professionals to upskill, advance their careers, change direction or dive deeper into a specific area.”

Lisa Shaw – Manager, Microcredential Unit
Rachel Hannah – Director – Brand, Marketing & Customer Experience
Kristy Crockett – Microcredential Marketing Manager
Carly Stevens – Marketing Campaign Coordinator

Benjamin Davis – Executive Creative Director
Guido Pecego – Head of Art
James McKeown, Creative Group Head
Phil Vale, Senior Art Director
Mignon Van Weeren – Head of Broadcast & Content
Ingrid Postle – Senior Account Director
Natasha Kent, Senior Account Manager
Steve Mair, Head of Digital Experience
Neil Atkin, Digital Director
Tim Grillmeier, Lead Developer
Griffin Englander, Editor

Mace Robertson




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