VMLY&R Auckland has started 2020 winning the Villa Maria Estate creative account, following a competitive pitch.
Villa Maria is New Zealand’s most awarded winery.
VMLY&R’s remit includes creation of a new global communication platform to increase awareness and penetration for the Villa Maria brand in key international markets while also translating to the more mature NZ market.
James Mok, VMLY&R Auckland managing director, says the agency already has big ideas planned for the platform.
“We are absolutely thrilled to be appointed, it is an exciting time to be working with Villa Maria Estate, a pioneering innovator in its field, to build their international profile and increase market share," Mok says.
Villa Maria head of marketing Jesper Poulsen says the team was impressed with how the agency took time to "get under the skin" of the business during the pitch process.
"VMLY&R’s response to our brief was strategically spot on, creatively impactful & differentiated while staying true to the very essence of our brand," Poulsen says.
"I am looking forward to working with the talented team at the agency to test, fully develop and launch an exciting new creative platform.”
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