Dentsu Aegis-backed Vizeum has picked up the social media for GPS player TomTom, with a focus on its GPS Sports Watches, following a competitive pitch.
TomTom has a range of navigation, traffic and, map products, and fleet management solutions, but Vizeum's immediate aim will be on its newly launched line of GPS sports watches.
Vizeum said that its focus would be on identifying key influencers in social media, and in turn shaping ongoing content and social strategy for the watches.
“Social is such an effective platform to truly understand your audience, whether through community interactions or real-time insights drawn from behaviour, and in turn activate smarter communication and successfully achieve business goals,” Vizeum's Sydney managing director, Nick Behr, said.
“Armed with this knowledge, we look forward to implementing a great social media strategy for them.”
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