Visa promotes Natalie Lockwood to head of marketing

Paige Murphy
By Paige Murphy | 11 June 2021

Visa has promoted Natalie Lockwood to the role of vice president, head of marketing, Australia, New Zealand and South Pacific.

Lockwood joined Visa in 2016 as head of client relationship management, responsible for growing Visa’s business across a portfolio of global and Australian financial instiution clients.

“I’m really excited to lead Visa’s brand strategy and marketing execution across Australia and New Zealand at a time when payments are rapidly evolving," Lockwood says.

"Over the past year we’ve seen consumers embrace digital technology and change the way they pay, and I’m looking forward to helping Visa demonstrate how we connect the world through our innovative and secure digital payments network, because Visa is much more than a credit card company.”

Lockwood has spent her career working in Australia and Southeast Asia in the financial services and payments industry.

Prior to Visa, she was general manager of marketing at ASX Limited where she spent two and a half years.

In Asia, Lockwood was managing director of digital marketing agency Edge Asia Vietnam and was also the group head of regional marketing, Asia Pacific, Middle East and Africa for MasterCard Worldwide, where she spent 12 years.

Lockwood has also worked in Cards at Citibank Australia and started her career at Westpac.

She is also responsible for Visa’s Sydney operations and the Inclusion and Diversity program for Visa’s Australia, New Zealand and South Pacific business.

“During her time with Visa, Natalie has fostered strong relationships with our clients and this, coupled with her diverse marketing experience within companies across the Asia Pacific region, puts her in a fantastic position to lead the direction and evolution of Visa’s client focused and purpose-led brand strategy and marketing execution in what are innovative and important markets for Visa," Visa group country manager for Australia, New Zealand and South Pacific, Julian Potter says.

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