Broadcaster SBS has hired senior agency investment director Victor Corones to oversee its pricing, ad inventory and commercial technology systems.
Corones is a former managing director and chief investment officer of Magna Global Australia, the strategic media investment and intelligence division of IPG Media Brands.
At SBS, Corones takes up the role of head of trading optimisation and business systems, reporting to Kevin Harris, head of trading and operations in SBS Media.
“I am thrilled to join SBS,” said Corones. “It is a company that values diversity and inclusion as much as I do. The people and culture here are truly amazing, and I feel like I am part of a community committed to positively impacting the world.
“Having recently completed a Master of Analytics, I can't wait to immerse myself in the organisation, leveraging my agency experience and newly found knowledge to uncover new ways to improve data-decision capabilities and optimise trading outcomes.
“I am excited to work with talented and passionate individuals who share my values and vision for the future. I know we can create something extraordinary and make a real difference.”
Corones is also system chair for the Media Federation of Australia (MFA), overseeing the automation and integration of media systems across the industry between agencies and media owners.
He was also a vocal agency representative working with OzTAM as it launched Virtual Oz (Voz), a measurement system that combines audience measurement for linear and digital television
Adam Sadler, director of media sales, says SBS is thrilled to have Corones.
“There is frankly no one better placed or qualified in this market to help SBS at a time when the broadcaster is growing both its share of linear TV and also remaking the mould for success in the BVOD space with shows like Alone Australia," he said.
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