Venetian Media Group (VMG) has acquired specialised web and digital strategy boutique agency Digital Native.
Commercial details haven't been revealed.
Digital Native specialises in digital strategy, branding, UX and web design. Clients include not-for-profit organisations, JCA, Wombat Housing & Paddle AU; AIF Capital (HK based VC firm); and emerging tech companies, Gelion, CQC2T and Wyloo metals.
“Digital Native is the perfect addition to our family. All VMG’s businesses work harmoniously together, to offer clients the best experience possible," says VMG chief executive Michael Fishwick.
"I’m proud to say that this approach has seen us bucking the industry trend, by acquiring new businesses and expanding.”
Leading Digital Native is Matt Gardan who has worked with companies that pioneered the digital age, including CompuServe, PlayStation and Apple.
Gardan says his business mission is positive pixels because there’s enough rubbish online.
"We want to make the web a better place, one site at a time," he says.
"Our favourite projects are those that contribute positively to the community and to our digital lives.
“I love that all VMG’s businesses work harmoniously together, providing clients with bespoke services. We’re thrilled to gain access to a range of complementary businesses at VMG. We can now offer our clients a more expansive approach to solving their key business issues."
VMG includes: out-of-home agency Revolution360; full-service marketing agency Yakkazoo; local area marketing specialists Captive Vision Outdoor; sports management agency Aspire Talent Group; media agency Frontier Media; print installation business, VIM; and digital agencies Sillyfish and Digital Native.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.